Thomas D. Tucker

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What if testing was a part of the design process

One of the great benefits of digital design is that it can be tested and measured. Yet so many aren’t doing that. Partly we can blame the workflow, …

Why "Simple" Websites Are Scientifically Better

In a study by Google in August of 2012, researchers found that not only will users judge websites as beautiful or not within 1/50th – 1/20th of a …

The Science of Why We Don’t Believe Science

How The Brain Performs 'Mental Time Travel'

In one important way, we are capable of traveling back in time. Through memory, we can return to childhood, go back to the moment we first fell in love or recall our first professional triumph.<p>Vivid memories that call to mind an experience in deep sensory detail can seem to transport us back to …

Lab In Berkeley Accidentally Discovers Solution To Fix Color Blindness

BERKELEY (KPIX 5) – For millions of Americans, color blindness is a reality. A solution has been developed in a Bay Area lab, made by a researcher …

Blindness