Will Thomas

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Content Marketing for the Customer-Focused Marketer

Recently, I was sharing notes with a fellow marketer who thought he was doing his customers a favor by not participating in the "digital hoopla" …

Huffington Post CEO on native ads, content personalisation and UK plans

en_GB<p>article<p>Marketing Week caught up with Huffington Post CEO Jimmy Maymann at this year’s Guardian Changing Media Summit. He discussed how the site …

A trip back in time: awkward first tweets from big brands

Looking back at your first tweet is a bit like looking at your high school yearbook photo: Awkward.<p>Twitter’s celebrating its eighth anniversary with …

Advertising Industry

Celebrate Twitter's Eighth Birthday by Revisiting Your Embarrassing First Tweet

Blasts from the past can be the weirdest kinds of presents.<p>What a difference eight years makes.<p>Twitter celebrated a birthday on Thursday morning, marking eight years since the microblogging service first unveiled itself to the world.<p>It’s a notable milestone; San Francisco-based Twitter has grown to …

Budget 2014: measures for business did not go far enough

Chancellor failed to provide long-term investment incentives, says Institute for Fiscal Studies<p>Business friendly measures announced in the Budget do not give companies the certainty they need to drive forward the economy in the long-term, the Institute for Fiscal Studies has said.<p>While the IFS said …

World Cup boost for Nike profits

The American company’s profits have increased by 3pc to $685m<p>Sportswear giant Nike has reported a slight increase in profits for the third quarter, boosted by rising orders in the run-up to this summer's football World Cup in Brazil.<p>The US company’s profits rose 3pc to $685m for the three months …

North America