Марио Е.

9 Flips | 1 Magazine | 16 Likes | @this_is_mario | Marketing student. Aiming for beyond the top.

Beyond demography in a fragmented digital world | Marketing Magazine

<b>Demographics were the best we had, writes Steve Sammartino. It’s time to move on.</b><p>If you entered the marketing game any time before the past 10 years …

Scan...dalous! Chinese firm paints barcodes onto the BUTTOCKS of bikini-clad models to promote new dating app

• <b>Leggy models donned black underwear with 'use me' written on their backs</b>• <b><br>The scantily clad women strutted their stuff on streets in Beijing</b> …

Google is bringing DoubleClick to billboard ads for the first time — which could be huge for outdoor advertising

The company is trialing a method for premium billboard ads to bought programmatically — using DoubleClick's automated processes, rather than having to manually place an order with an outdoor advertising company upfront — for the first time.<p>It's a really significant move for Google and for the …

How Smart Marketers Are Solving the Ad Blocking Dilemma

Ad blocking problem? Influencer marketing solution.<p>After the release of iOS 9 from Apple, which gives developers the ability to create ad blockers …

Marketing

How One Brand is Disrupting the $63 Billion Makeup Industry

Photographer: Tuvy Lemberg<p>Some say it all started with Warby Parker, the now famous company that first created the direct to consumer online approach for the eyewear industry. Shopping skeptics said people would never buy certain things online because they needed to test the products in person. …

9 elements of an exceptional logo

Whether you hire a marketing agency, freelance talent or design in-house, it’s crucial to have a clear understanding of what makes a logo OK versus …

5 Things All Great Marketers Learn to Do | Inc.com

There's something a little absurd about a 567-pound guy riding a bike across the United States and blogging about his slow... slow... slow progress. Some people say that's the point.<p>Meet Eric Hites. Six months ago, he would have described himself as an overweight, unemployed, 40-something ex-pizza …

Online Marketing News: Jack Is Back, Facebook Reacts, Reddit Gets Upvoted

<b>Study: Top 5 Brand Research Channels [Infographic] –</b> Search engines are the most popular brand research tool, especially among older consumers, while …

Sales are exploding for this little-known soda brand with a cult following

The drink has been around for more than three decades, but in the last several years it has become somewhat of a status symbol for foodies, fashion icons, and fitness gurus.<p>It has attracted a cult following as a result, and sales have exploded.<p>The neon cans have been popping up all over Instagram, …