Tim Hildebrand

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2015 Northern Trust Open: Tee times, pairings for Friday's 2nd round at Riviera

Riviera may be the best course on the PGA Tour, and the weather should be perfect again on Friday at the year's only stop in the Los Angeles area.<p>As most of the country, including Florida, where the PGA Tour heads next week, sits frozen, the conditions remained perfect on the West Coast swing at …

Golf

Fortune.com

• 1. To license Fortune articles, excerpts, or headlines for republication in various media (including books, eBooks, film, web, newsletters, …

Fortune.com

• 1. To license Fortune articles, excerpts, or headlines for republication in various media (including books, eBooks, film, web, newsletters, …

Brands Will Nearly Double Marketing Data Budgets While Tripling Mobile Ad Spend in 3 Years

The ad world's data movement isn't going anywhere—in fact, it's going to almost double in the next few years.<p>Brands will allot 11.7 percent of their …

The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers

A few months back, someone in the pages of Adweek suggested that, given all the changes technology has brought us, we need to redefine advertising.<p>I …

The 10 Biggest Mistakes in Sales

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Sales people, sales organizations and sales teams have to change the way they are handling customers today in this very competitive world. The old ways of selling are changing and require all sales people, sales managers and sales …

Try to spot the native ad on the cover of the newest issue of Forbes

<i>Forbes</i> magazine has crossed a line that many in the publishing industry view as sacred.<p>Try to spot the advertisement on the cover of its upcoming …

Fitness Friday: Is your backswing holding you back?

Most golf instructors focus on improving a player's backswing because a lot of flaws in the downswing occur as a result of starting from a bad position at the top, says Golf Digest teaching professional David Leadbetter (@davidleadbetter). "It's an attempt to recover from a poor backswing."<p>To take …

Fortune.com

• 1. To license Fortune articles, excerpts, or headlines for republication in various media (including books, eBooks, film, web, newsletters, …

Top Three 2015 B2B Content Marketing Trends | LinkedIn Marketing Solutions Blog

If you are among the 70% of content marketers who are creating more content this year than in previous years, you have likely been head down, …

Marketing

Content Marketing Tools - The Ultimate List for Beginners and Experts

Reader demand for businesses to provide excellent content continues to rise. Seventy five percent of content marketers are increasing their content …

Marketing

ThinkLA

In 2014, there were amazing changes in the world of marketing – from technology trends and changing business models, to data, data and more data! But …

5 Agency Leaders on Which Industry Changes Keep Them Up at Night

As 2014 winds down, Adweek asked advertising and media leaders about what's been top of mind for them this year. Across marketing disciplines, there …

Nine Rules for Effective Online Content

Engagement ideas, always conceived to trigger behavioral change, are woven into the fabric of consumers' lives as they progress along a shopper's path to purchase. At each stage, both digital and analog media can be deployed to encourage desired behavior.<p>Digital advertising is sometimes called …

Honing Beacon: Fiat Chrysler CMO Francois Reshapes Brand Identities

Fiat Chrysler’s continuing sales surge is remarkable partly because its 56 consecutive months of year-over-year gains don’t depend in some ways on the overall dynamics of the U.S. auto market. And by continuing to hone and highlight the identities of the individual brands in the company’s stable, …

'Dream Team' Of Marketers Returns Nissan To Super Bowl

This might be the best time for Nissan to return to Big Game TV advertising since its last appearance there in 1997. So that’s exactly what a dream team of experienced Super Bowl marketers is doing, after Nissan announced the purchase of a 60-second spot during Super Bowl XLIX on NBC, on February 1 …

Joe Scarborough Bashes The Media's 'BS' Coverage Of Ferguson

Scarborough devoted a lengthy segment on Monday's "Morning Joe" to chastising both the protests and related media coverage. In particular, the former GOP congressman raged against the St. Louis Rams players who expressed solidarity with the demonstrators by raising their hands as they entered the …

5 Things Marketers Can Learn From The Auto Industry

As the economic recession of 2008 set domestic automakers scrambling to adjust to the financial repercussions of the mortgage crisis, the industry made bold moves to embrace online marketing. Pioneers in online advertising, the auto industry has been one of the most successful innovators in …

Content Marketing Strategies You Can Steal

This story appears in the December 2014 issue of <i>Entrepreneur</i>. Subscribe »<p>What’s the profile of a modern, best-in-class content marketer? By <i>modern</i> I mean someone who is using new tools and resources (social media, video and data) in concert with traditional marketing programs. And by <i>best in class</i> I …

Make The Turn Weekly Challenge #37: Bomb It Big

Everyone wants to hit their golf ball farther! Although it helps to be built for power, anyone can very quickly learn to train themselves into a little more club head speed.<p>This week's challenge was presented to me while running my Nike Junior Golf Camps in Pebble Beach. I had hired a good young …

3 Must-Have Tools to Take the Guess Work Out of Content Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Content marketing has really come into its own in the last few years. Businesses have begun increasing their content marketing budgets and marketers have are becoming more confident of the deliverables coming from custom content …

Your 2014 taxes: Here's how to get ahead

Despite the fact that it feels like mid-February, from a financial perspective we’ve got another month to go until we turn the page into 2015. That’s …

Forrester Advises Advertisers To Abandon Facebook Because It Is Biased Against Them

The release of the "Social Relationship Strategies That Work" report follows Facebook's announcement on Friday that is going to reduce the organic reach of brands' "promotional" page posts even further from January. Facebook says the idea is to "increase the relevance and quality" of the stories …

Social Media Marketing

These Are The Most Creative Techie Resumes We’ve Ever Seen

And these days, a traditional resume often just won't cut it.<p>We've found cool, eye-catching resumes on Instagram and Pinterest, but these are the most creative techie resumes we've seen over the years.

Fortune.com

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Print Media

Retargeting is ‘where the puck is going’ in mobile advertising

SAN FRANCISCO — Mobile marketers are spending a lot more time these days thinking about retargeting mobile users with mobile ads. The goal is to get people who have already downloaded their app to come back and use it regularly.<p>Traditionally, mobile marketers (like app developers) have spent the …

Bauer, hockey helmet maker, forced to change ads

Competition Bureau says ads for RE-AKT helmet weren't adequately supported<p>A U.S.-based hockey equipment manufacturer has agreed to stop making claims …

Through AutoLiFT, automotive brands may start looking to Facebook for extra ad horsepower

Courting automotive brands has been a major focus for Facebook. When General Motors pulled its $10 million ad campaign from Facebook in 2012, many …

Content is king when trying to create customer loyalty

For startups, it’s hard to justify huge outlays on of marketing techniques that boost brand recognition. Whilst most enterprises recognise the need …