CoreBrand polled executives from top U.S. companies about how they felt about more than 1,000 brands based on their reputation, management, and investment potential. Then CoreBrand took the 100 brands
Red Bull billionaire Dietrich Mateschitz just dropped $1.7 million on a new extreme submarine. Part jet fighter, part great white shark, the DeepFlight Super Falcon glides underwater with the agility a
A friend of mine recently told me about a problem she was having at work. “I usually think I have enough time to get things done, but something always comes up and then I’m behind schedule on projects,”
There is perhaps nothing as fundamental for organizations as customer service. Any company in a truly competitive market suffers an inevitable decline if it ignores this basic discipline for too long.
Know your influencers from your advocates. And engage them. Here’s why–and how. There’s an ongoing debate as to whether it is better to use influencers or advocates in your brand’s marketing campaigns.