thetse

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Marketing automation surprise: Eloqua top market share, 10% penetration

In the marketing automation world, one thing’s a given: Hubspot has top market share. And it does — with close to 14,000 installs across the web … about as many as all other marketing automation vendors combined.<p>But what if you look at enabled revenue?<p>With the tables flipped, all of a sudden …

Marketing

20 Questions you should ask to validate your startup idea

<i>This story is published in partnership with Entrepreneur. This story originally appeared at Entrepreneur.com</i><p>Sujan Patel, ENTREPRENEUR<p>Do you have a …

How to improve battery life on any mobile device

Poor battery life is a problem that affects all mobile users. This guide could help you better understand what is draining your battery.<p>We here at CNET have written numerous articles with tips and tricks for improving battery life on iOS and Android, some of which you can find here, here and here, …

Windows Phone

New Research Helps Find The Perfect Strategy For 'Freemium' Business Models

The freemium business model–where products are provided free of charge at the basic level, but are paid for by subscription at higher levels with richer functionality– has become one of the dominant methods for launching digital media. Even established players such as Microsoft, a company which …

10 Lessons I Learned from a Year of Productivity Experiments

Over the last 12 months I have conducted countless productivity experiments on myself, interviewed some of the most productive people in the world, …

Time Management

Assessing Windows Azure at its four-year mark

Advertisement<p>6 Comments<p>Windows (s MSFT) Azure has come a long way since it launched just over four years ago. Windows Azure Media Services are …

947 companies in 43 categories: the increasingly crowded marketing technology landscape

Ion Interactive CTO and marketing technologist Scott Brinker has released version 3.0 of his “marketing technology landscape supergraphic.”<p>It’s certainly super.<p>The icon-strewn graphic contains a staggering 947 companies that offer mostly web-based software as a service for marketers — yet another …

The Trend that is Changing Sales

Over the past several decades the structure of sales organizations has remained largely the same. They have been primarily based on outside field salespeople who make face-to-face sales calls with prospective customers and current clients. In turn, the field salespeople have been supported by …

When You Feel Powerful You Talk Too Much, and Your Subordinates Perform Poorly

In a computer-based simulation of a Mount Everest expedition, teams whose leaders had been induced to feel powerful (“Think about a time when you had power over someone”) achieved just <b>59%</b> of their goals, in comparison with <b>76%</b> by teams whose leaders hadn’t been induced to feel powerful, according …

Four Dimensional Lead Scoring

Lead scoring is difficult to interpret as a single dimension or score. Why not break it out into 4 rationale dimensions?

7 Dos and Don'ts of Marketing Automation

Marketing automation is an incredible tool, if used correctly. Here, we look at the dos and don'ts of using marketing automation technology.

Marketing

The Danger of Marketing Automation

by Jason Falls | August 20, 2013<p>The larger your company, audience or stakeholder group, the less your most useful marketing will scale. That is, if …

Marketing

The Global Growth of Mobile Advertising space

If you follow me at Twitter(@marcosluis2186), you should read all my tweets focused on <b>Mobile Advertising</b>, which is becoming in a niche market today …

The Google VP Who Opened Up Google and His 42 Rules To Lead By

A lot of the biggest tools in our daily computing lives could've been completely different today if not for the persistence and leadership of …

The Management Framework that Propelled LinkedIn to a $20 Billion Company

Before Jeff Weiner took the top spot at LinkedIn, he asked founder and then-CEO Reid Hoffman three questions: “How do you want to handle …

Leadership

“How I Failed” By Tim O’Reilly

In a candid post on LinkedIn, the founder of O’Reilly Media shares “some of the things that kept me, my employees, and our company from achieving our full potential.”<p>The “Oracle of Silicon Valley” is known for popularizing terms like Web 2.0 and supporting the growth of the Maker movement. His …

How to Spot a Great Leader in Four Easy Steps

Leadership can be an incredibly hard concept to define and an even harder quality to learn. There are some who argue that great leaders are born but …

7 Things Really Amazing Communicators Do | Inc.com

It doesn't matter whether you are in the business of delivering products or services--either way, your success depends heavily on communication. When things go wrong, you can almost always trace the problem to a breakdown in communication. And when things go right, it's usually great communicators …

Public Speaking

6 Apps and Services to Give You the Best Bang for Your Buck

Image c/o 401(K) 2012<p>Financial technology can save you money. Whether helping you avoid pesky fees, misleading subscriptions, or even just saving you time, a new wave of financial tools are gaining traction because, hey, who doesn't want to save money?<p>Dealing with money is only going to get easier. …

The 3-2-1 on Social Sales: Tribal Knowledge for an Individual Contributor

As sales professionals, we are the talent our company utilizes to convey the appeal of a partnership with us, our products and/or services. Whether …

“The World is Hanging Up”

Written <i>by</i> Jeff Bullas<p>I was involved recently with a telecommunications company that had been operating with no web site for nearly a year and its …

Bring value to every sales interaction: Madlibs w/ @bbachofner

I am on a Madlibs run right now and maybe I should slow it down but I had to have this one – Brian Bachofner from InsideView. I met him at the …

Mastering The Salmon Dance: Why High Quality Content Isn’t Enough To Get Noticed Online – Buy Like Me

Have you seen the following interview with Jay Baer (posted on Convince and Convert) in which he talks about the recent changes to Google’s search …

Marketing

Flurry Names Former Facebook VP Grady Burnett as COO

Flurry, a mobile app analytics and advertising platform, announced Monday that it has named Grady Burnett as its chief operating officer.<p>Before his …

Advertising

Swirl raises $8M to hit shoppers when they are most vulnerable — in-store

We are in the midst of a beacon bonanza.<p>Swirl has raised $8 million for its beacon solution, which lets retailers reach customers when it matters the most — in-store.<p>Swirl uses beacons, bluetooth low energy (BLE), and mobile devices to deliver targeted offers to consumers. Its beacons connect to …