Andreas Edin

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The Average Website Is Cyber Attacked 44 Times Per Day

In its analysis of 6 million websites, SiteLock said the average small business site experiences 44 attacks per day or 16,060 attacks per year. The …

Cybersecurity
Small Business
Marketing

A Walmart executive who sold his first startup for $6 million, 2nd for $550 million, and 3rd for $3 billion, reveals how he became wildly successful

• <b>Marc Lore is the president and CEO of Walmart eCommerce in the US.</b>• <b><br>He founded Quidsi and sold it to Amazon in 2011 for over $500 million. Then he founded Jet.com and sold that to Walmart in 2016 for $3 billion and stock. His first startup was acquired for $6 million.</b>• <b><br>Lore says radical transparency,</b> …

Startups

How I Increased My LinkedIn Views By 10x Almost Immediately | Inc.com

For almost as long as I've been writing on the internet, I've been sharing my posts on LinkedIn. To be honest, I did so because it was easy. I just clicked on the little button above and that was that. I never expected many people to see what I wrote, because each update was only seen by a small …

Multi-Level Marketing

10 Social Media Tools You Need in 2018 | Inc.com

Last month, I wrote about <i>How to Leverage Social Media In 2018: A Video Marketing Guide for Brands</i> and the feedback was extremely positive. The biggest request I received was for more social media tools to help companies really take advantage of the medium.<p>And it's no wonder. Just three years ago, …

Marketing

10 Instagram Tools to Help You Build Your Following in 2018

Successful brands and influencers have used these tools in order to generate sizable Instagram audiences in no time.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>What do the world's best brands and most successful influencers have in common? One comonality is a massive Instagram …

Marketing

10 Instagram Automation Tools to Build a Massive Following

Instagram has immense power to make or break brands and influencers. For example, Halo Top Creamery increased online sales by 2,500 percent after …

Marketing

Your 2018 Checklist: How to Improve Your Marketing Efforts in the New Year

monicore / Pixabay<p>The new year is not only a time for personal resolutions, but also for professional ones. One of the most important aspects to …

Marketing

2018 Digital Marketing Plans: Budget and Tactic Trends

Most firms (93%) expect to increase their spend on digital marketing in 2018, according to recent research from Ascend2.<p>The report was based on data …

Marketing

How MoonPie Became The Unexpected Top Social Media Brand Of 2017

MoonPie is a fifth-generation, family-owned company that offers only one product: an eponymously named, marshmallow-centered, chocolate-covered pie made with graham crackers.<p>They’ll also crack you up: MoonPie has become one of the “funniest and most personable brands on Twitter.” Buzzfeed wrote …

Social Media Marketing

Google's new browser experiment lets you learn about basic AI

Just how does machine learning work? You’ve probably read a primer or two on the subject, but often the best way to understand a thing is to try it out for yourself. With that in mind, check out this little in-browser experiment from Google named Teachable Machine. It’s a perfect two-minute summary …

Machine Learning

7 Reasons You Don't Need a College Degree to Earn Big | Inc.com

There are few college degrees that pave the way to six figures. It can happen - but you can also earn a six-figure income without ever going to college. I'm a proud college dropout, and was earning over $200,000 a year as the head of SEO at Oversee.net while my friends were working on their …

Real Estate

Jeremy Epstein of Never Stop Marketing: Blockchain Will Disrupt Marketing, Customer Experience and Trust - Small Business Trends

While technologies like artificial intelligence, digital assistants and messaging apps grabbing the tech spotlight, blockchain is kind of flying …

How to Track Facebook Conversions After February 2017

Do you track the results of your Facebook campaigns? Are you using the old conversion code that’s about to be phased out? Setting up Facebook’s …

Return on Investment

Your Business Is Going to Depend on Connected Spenders, So You’d Better Understand Who They Are

Consumer-facing companies are at a loss. The middle class, long the bread and butter of consumer companies of all kinds, is shrinking as a percentage of the population in mature markets. And in emerging markets, where many consumer companies have been laying their bets for the future, growth has …

Internet of Things

About Customer Match - AdWords Help

AdWords Customer Match lets you show ads to your customers based on the data about those customers that you share with Google. Customer Match is a …

This 22-Year Veteran Shares His Best Advice On Building A Digital Marketing Career That Will Last

Looking for a career in digital marketing but don’t know where to start? I’ve been there. Despite a successful PR career, I wanted to try something new, challenging and in-demand. So I chose digital marketing.<p>I’m not going to sugarcoat it for you. Digital marketing isn’t easy. There’s a steep …

Marketing

If You Want To Build An Innovative Culture, You Need These 4 Things | Inc.com

fIn the late 1960's, Gary Starkweather had a serious spat with his boss. As an engineer in Xerox's long-range xerography unit, he saw that laser printing could be a huge business opportunity. His manager, however, was focused on improving the efficiency of the current product line, not looking to …

Innovation

Why Everyone At Your Company Should Have This Simple Job Description

For leaders of entrepreneurial organizations, nothing is more important or challenging than building the right team.<p>Startups and small businesses are dynamic environments that require people to think on their feet, identify challenges, and take unilateral action on a regular basis.<p>That’s why we’ve …

Entrepreneurship

3 Tips For Finding Your Ideal Workflow

When most of us think of flow at work, we may think of charts, project plans and deadlines. But there is another kind of work flow that is incredibly important, especially for entrepreneurs.<p>Hungarian psychologist Mihaly Csikszentmihalyi popularized the concept of “flow” in the early 1990’s. …

Self-improvement

Top 25 Social Media Monitoring Tools

Finding and tracking conversations on social media was once a hurdle for digital marketers. Now, with a range of tools available, <b>the challenge is</b> …

Social Media Monitoring

30+ Must Have Tools For Any Digital Marketer

Email Marketing<p>Automation<p>Traffic Generation<p>Social Media<p>Online marketing involves knowing a good amount about a whole lot of things; it’s sort of a …

Weird and Wonderful Digital Art from a Millennial POV

Artist Francesco Vullo intelligently lampoons popular trends with his digital compositions.<p>In a misty abyss depicted in <i>Wanderer above the Sea of Fog</i>, allights an alluring symbol of modern civilization: McDonald’s golden arches. Italian artist Francesco Vullo intelligently lampoons popular trends …

Art

Millennials: A Generation Of Page-Turners

The next teens you see engrossed in their phones might not be texting or Snapchatting, but reading a suspense thriller. That’s thanks to Hooked, an app aimed at 13- to 24-year-olds that serves up pulse-pounding stories in the form of SMS conversations. Since launching in 2015, Hooked has ­been …

Books

7 Successful E-Commerce Companies That Made It Big With Content Marketing | Inc.com

Every day, new competitors rise up as weaker companies run out of steam and fall off the map. Industries, especially e-commerce, are constantly churning, with new businesses opening up shop, and older, failed businesses disappearing into obscurity. Despite the volatility of the industry, e-commerce …

Marketing

Facebook's Workplace collaboration app for companies is here

We’ve known for more than two years that Facebook has been working on a version of its app for organizations. It’s now out of beta, has a new name and is available to everyone, and it’s called Workplace.<p>The idea is to streamline companies’ intranets and reduce the need to rely on multiple mediums …

8 Companies That Can Fuel Your Influencer Marketing

Credibility means trust, and a natural way to earn an audience's trust is through influencer advocates.<p>A variety of trends have begun driving consumers to earned media. Ad blocking, one of the newest revelations, is a byproduct of a consumer culture no longer interested in blatant promotion. …

Public Relations