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Suni Lee and Other Olympians Can Now Go to College and Still Cash in on Fame

Thanks to new laws and rules that allow NCAA athletes to profit from their name, image, and likeness (NIL), several Olympians who won gold in Tokyo, including gymnast Suni Lee, are going to college. There are 26 U.S. Olympians who won medals in Tokyo that still have NCAA eligibility. Top Olympic stars would often skip college in the past because they weren't allowed to capitalize on their fame while competing in the NCAA. Lee, who goes to Auburn, could reportedly earn $1 million in NIL deals.

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Suni Lee and Other Olympians Can Now Go to College and Still Cash in on Fame
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    USA wrestler Gable Steveson signs NIL deal with Kill Cliff

    USA wrestler Gable Steveson signs NIL deal with Kill Cliff

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    USA TODAY Sports

    CHIBA, Japan (AP) — United States Olympic wrestler Gable Steveson has taken advantage of the new opportunities for college athletes to cash in on their name, image and likeness by signing with clean energy drink company Kill Cliff. Steveson was a national champion as a junior at the University of …

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