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Why the Biggest Names in Sports All Want to Be On a Cereal Box

Why is it completely standard to see some of the biggest names in sports on cereal boxes?

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Why the Biggest Names in Sports All Want to Be On a Cereal Box
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    Why the Biggest Names in Sports All Want to Be On a Cereal Box

    Why the Biggest Names in Sports All Want to Be On a Cereal Box

    While TV and print ads for virtually every type of product feature celebrities, it would be strange to see a star's face smiling up at you from a can …

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