Theresa Minton Nasi

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Fanta Launches 'Play Fanta,' a Global Graphic-Novel Campaign

Fanta is launching global campaign that is designed to make the world a little more playful.<p>Created by agency Ogilvy & Mather, the campaign, dubbed …

Advertising

Diet Coke's Vending Machine Goes on a Diet

When the bottles are so sleek, shouldn't the vending machine be too? Ogilvy Paris and Diet Coke team up to design a "Slender Vender" -- an …

Advertising

How IBM Made a Movie Out of 5,000 Atoms

Thanks to a recent campaign out of OgilvyNorth America, IBM's scientists can now add another skillset to their resumes: animation. The brand just …

Advertising

Atomic Theater: Watch the Tiniest Movie Of All Time

IBM’s research department has just released a stop-motion movie created by rearranging molecules. (No atoms were hurt in the making of this movie.)<p>Filmmakers like Michael Bay are usually interested only in going bigger–trying to top themselves with set pieces and spectacles that succeed through …

Chemistry

Meet IBM’s “Boy And His Atom,” Stars of the Smallest Movie Ever Made

The image above shows two animated characters in what has been certified by the Guinness Book of World Records as the smallest movie ever made. It’s …

Nanotech