Ankush Gupta

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Influencer Marketing Is Going Mainstream With Facebook’s Upcoming Tool

The world’s largest social network just sent a clear signal that the future of advertising on its platform is in influencer marketing.<p>Facebook’s …

Google URL Inspection Tool Shows Marketers What The Search Engine Sees

Google will now allow marketers to check specific URLs on their websites to learn how Google’s search technology actually sees them.<p>The feature, made …

Google Search

Marketing Technology Firm Zeta Global Raises $140 Million to Take on Giants Like Salesforce and Oracle

Zeta Global—a company that helps marketers manage huge swaths of data—has raised $140 million, indicative of a growing trend of investments into …

Pictures Get Shares: Marketing Morsels 22

• <b>Actionable steps that make a difference</b>• <b><br>Get specific with your strategies</b>• <b><br>Gain more action on your website</b>• <b><br>Attract the right audience</b>• <b><br>Have clients</b> …

Marc Benioff had a stake in Quip before Salesforce bought it for $750 million

Benioff was convinced to buy Quip for that price to get Taylor to come work for him, the official story goes.<p>"He's one of the absolute rising stars of our industry," Benioff told Business Insider. "It's been my dream to work more closely with Bret Taylor."<p>Benioff has known Taylor for a good five …

LinkedIn is making some big changes, but will it suck less?

On Thursday, LinkedIn announced a bunch of big changes to their website to try and lure people back to their website.<p>The Microsoft-owned social network for professionals is betting on a redesign and a revamped messaging system to make its users log in more and spend a bigger part of their day on …

Here Are More Details on Salesforce's Plan to Smarten Up Sales and Marketing Software

Salesforce, which has been dribbling out details of its grand plan to add artificial intelligence to its sales-and-marketing software for weeks, did …

4 Things CMOs Need To Think About When It Comes To The Marketing Budget

Back in February of this year, Duke University’s Fuqua School of Business released their latest CMO survey. One of the results revealed that CMOs – in the US anyway, were planning to increase their budgets by nearly 7% over the next 12 months.<p>That’s the good news. The bad news, or not bad per se, …

Marketing platform Boomtrain acquires Nudgespot, will create Boomtrain Messenger

Marketing platform Boomtrain announced today that it has acquired chat client Nudgespot. It also revealed that the merged company will create a communication platform, to be called Boomtrain Messenger, that will give businesses a new means of communicating with customers.<p>Nudgespot facilitates live …

Ex-Facebook CTO sells word processor Quip for $582 million to Salesforce

A young word processing app just found a new home — for a pretty hefty price tag.<p>Salesforce, the cloud software giant, has acquired Quip for $582 …

Google Docs

Intercom Launches New, Consumer-Oriented Version Of Its One-Billion End Users Business Messenger

Instant messaging apps are all the rage now. It’s not been long since Facebook announced that its Messenger app had more than one billion monthly users. Telegram and WhatsApp compete to add new features, such as end-to-to encryption or self-destroying messages. In Asia, other platforms, like …

Oracle banks on the cloud, buys NetSuite for $9.3 billion

Oracle, already one of the most acquisitive companies in the tech industry, said Thursday it's buying cloud-app pioneer NetSuite for about $9.3 billion in cash. That will give Oracle an inroad to smaller customers wanting a single system to handle finance, HR, e-commerce and other business …

Five companies considered buying LinkedIn

A new SEC filing posted Friday gives more clarity about what led up to Microsoft acquiring LinkedIn for more than $26 billion. And it proves that Microsoft wasn’t the only prospective buyer.<p>It shows that the talks between LinkedIn CEO Jeff Weiner and Microsoft CEO Satya Nadella began on February 16 …

The Psychology of Color in Marketing and Branding

The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing.<p>The problem has …

Cognitive Technology: What It Is And Why Marketers Should Care

At IBM’s recent Amplify conference, there was a heavy focus around cognitive technologies, an emerging area that integrates data mining, pattern recognition and natural language processing to mimic the way the human brain works. To better understand what it is and why CMOs should care, I consulted …

Cognition

Fire breaks out in San Francisco's Mission District; dozens of people evacuated

Firefighters in San Francisco are battling a massive fire that broke out in the Mission District on Saturday afternoon and spread to six buildings, forcing dozens of people to evacuate and many other residents to shelter in place.<p>The fire started about 2:30 p.m. at 3312 Mission St. and quickly …

17 Marketing Influencers Share Their Favorite (Little Known) Apps

Millions of Twitter followers, hundreds of thousands of Facebook fans. What’s the one thing that every single marketing influencer has in common?<p>If …

Marketing

Microsoft buys LinkedIn for $26.2 billion

The professional social network is now in Satya Nadella's hands.<p>You probably didn't expect your week to start this way: Microsoft has acquired LinkedIn for $26.2 billion. The company plans to integrate the career-oriented social network into many of its apps and services, including Office, Skype …

Spredfast raises $50 million to bring social marketing to more enterprise apps

Spredfast today announced that it has raised $50 million in new funding to expand its social media marketing platform. Its latest investment was led by Riverwood Capital and will be used to hire more employees and to expand the company’s reach globally and into additional third-party enterprise …

Salesforce to Buy Demandware in $2.8 Billion Deal

Here we go again. On Wednesday, Salesforce announced plans to buy e-commerce specialist Demandware in a $75 per share cash deal worth $2.8 …

Mark Zuckerberg should put his money where his mouth is and throw Peter Thiel off Facebook's board

To prove it, he should ask Peter Thiel, who funded a legal campaign designed to drive Gawker Media out of business, to step down from Facebook's board of directors.<p><b>What Zuckerberg said</b><p>Earlier this month, an anonymous former Facebook employee accused Facebook of showing liberal bias in the story …

A Silicon Valley billionaire is reportedly funding the legal war to end Gawker

Gawker Media was ordered to pay $140 million in damages to Hulk Hogan — real name Terry Gene Bollea — in March of this year over the company's publication of the wrestler's sex tape. The case was outlandish and caused a media frenzy, as expected from a legal battle between a man famous for ripping …

Silicon Valley marketing tech firm offers free office space to women and minority entrepreneurs

Traction Labs, a San Francisco-based marketing technology company, and Girls in Tech, a global nonprofit focused on empowering women in technology, today announced a program that offers free office space to female and minority entrepreneurs who want to be at the center of the technology …

Salesforce deleted four hours of its customers' data

The outage lasted from 13:31 UTC time Tuesday until 09:30 UTC Wednesday, or about 6:30 a.m. pacific Tuesday until 2:30 p.m. pacific on Wednesday.<p>A cloud outage that long is almost unheard of these days, and one Salesforce customer we talked to, who has been using Salesforce for over five years, …

Customers

Dyn raises $50M more to help your favorite websites stay fast and secure

Internet performance management company Dyn has raised $50 million in Series B funding.<p>Dyn was founded back in 2001, with its first product being a DNS service called DynDNS. Over time, it’s expanded into a broader suite of products that allow companies including Pfizer, Visa, Netflix and Twitter …

Business Tech Firm Marketo Hires Bank For Potential Sale

(Reuters) – Marketo, a maker of cloud-based marketing software, is working with Morgan Stanley to explore strategic alternatives including a …

Slack wants to help you sign in to all your other office apps

The office collaboration startup joins a crowded field in identity management.<p>Slack, the fast-growing office productivity and communications app, today made a case to be the only thing you sign in to during your work day.<p>Hot on the heels of its latest fundraising and with its attention focused on …

Slack is introducing threaded messaging later this year

The messaging app is adopting a hallmark of email<p>Workplace messaging startup Slack is close to cracking one of its most wanted features: threaded messaging. In conversation with <i>The Verge</i>'s Walt Mossberg, Slack CEO Stewart Butterfield said the company has been prototyping various forms of threaded …

Slack beta update brings mobile calling to iOS and Android users

‘Calls’ the Slack alternative to Google Hangouts has been around since last month for desktop users — if your team has it enabled. This month, Slack had been playing around with Calls for mobile devices, a feature that beta users have access to while the rest of the world is still using Google …

Virool snags $12 million for its video advertising managing tool

Native video advertising startup Virool announced today that it sealed a $12 million investment led by Menlo Ventures, Thomvest Ventures, and Yahoo Japan.<p>The new funding, Virool said, will be used to “further accelerate its presence in the global advertising market.”<p>Virool’s marketing tool allows …