Kevin Lane

27 Flips | 1 Magazine | 3 Likes | 7 Following | 15 Followers | @thekevinlane | Creative Director / Writer / Recovering Millennial

Netflix targets ad block users with intentionally creepy 'Black Mirror' promos

Thanks to a cottage industry of anti-ad blocking startups, many publishers usually know whether or not readers are using an ad blocker on their sites.<p>…

Ad of the Day: Clive Owen Is Back in the Driver’s Seat as BMW Films Returns After 15 Years

It's been 15 years since BMW Films and Fallon released "The Hire," a series of eight original short films that helped define branded entertainment, …

Advertising Industry

This Texas Political Ad Features the Best Side-Eye I've Ever Seen

Gerald Daugherty, a Republican, is running for re-election as the Travis (TX) County Commissioner. If this unusually pleasant political ad is any …

Elections

Nike’s Latest Ad Stars Chris Mosier, the First Transgender Athlete on a U.S. National Team

Chris Mosier, the first transgender athlete to make a U.S. national team, is the star of Nike's latest 30-second spot.<p>The effort, from Wieden + …

mosier

Hilarious Ikea Commercial Reimagines Instagram Food Pictures in the 18th Century

IKEA’s newest commercial gives us a peek into the 18th-century version of posting to Instagram. In the Swedish furniture chain’s ad, a bourgeoisie …

Furniture

This San Francisco Agency Wants to Fix Everything That’s Broken About Client Contracts

Many clients don't want agencies of record anymore or loosely affiliated networks of freelancers to satisfy their marketing needs. Stephen Goldblatt …

Advertising Industry

5 biggest packaging design trends for 2016

Today's consumer is becoming ever more refined and de-sensitised to marketing messages, which provides both a challenge and an opportunity for …

Pandora’s Ad Campaign Wants People to Flip Out Over Their Favorite Music

Listening to a long-lost favorite song stirs up crazy emotions, at least in Pandora's new campaign.<p>Back in December, the music-streaming app launched …

Social Media

'Who needs a six-pack?' The brands ripping up the male marketing rulebook

From Lynx’s move away from ‘sex potion’ ads to the growth of ‘Dadvertising’, various marketers are moving with the times and rejecting laddish stereotypes<p>Lynx’s new Find Your Magic campaign is set to launch in the UK in the coming weeks. The brand’s new global positioning – featuring an ad which …

Canon’s Digital Billboards Help New Yorkers Take the Perfect Instagram Picture

Here's a fun way to step up your Instagram game. Starting today, Canon and 360i are setting up pop-up digital billboards around New York's most …

Social Media

How the Best Ad Campaign of 2015 Hilariously Hacked the Lowly Preroll Ad

Everything was in place to shoot something special.<p>Geico CMO Ted Ward liked the idea so much, he had approved it immediately. ("We didn't pass this …

Advertising Industry

Why We Unsubscribed 250K People From HubSpot's Marketing Blog & Started Sending Less Email

We deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog and eliminated our instant subscription. Here's why.

The Encounter Collection

Ford Is Using Instagram Perfectly for These ‘Don’t Like and Drive’ Posts

There are many PSA campaigns out there warning people not to use cellphones while driving, but few are as wonderfully simple as this one—Blue Hive …

Advertising Industry

Campbell’s Is Doing Something Pretty Amazing With Leftover Peaches

According to the National Center for Charitable Statistics, we're about to hit the season (Thanksgiving to Christmas, more or less) where many …

Advertising Industry

Stoli’s Mobile Ads Let You Actually Feel a Cocktail Being Made in Your Hand

Stoli is trying to get a better feel for mobile advertising—literally.<p>Today, the brand and Horizon Media are launching a campaign with mobile ad …

Advertising Industry

Designers, Can You Solve the Mystery Hidden Inside This Photoshop File?

Adobe and Edelman San Francisco had a surprise hit last Halloween with their "Photoshop Murder Mystery"—a crime hidden inside a Photoshop document, …

Advertising Industry

Agencies That Care About Gender Equality Can Now Get ‘3 Percent Certified’

The 3 Percent Conference has a new plan for promoting gender equality at America's advertising agencies: It's introducing a certification program. …

Advertising Industry

Target Ad Features Child With Disabilities Modeling As Frozen's Princess Elsa

Target is being applauded for featuring a little girl with disabilities dressed as Elsa from <i>Frozen</i>. The retailer’s most recent weekly advertisement …

3 Reasons Why Domino’s Use of the Pizza Emoji Is Marketing Genius

Earlier this month, we covered the emerging popularity of branded emoji keyboards, and more specifically how Bojangles’ innovative Bomoji was …

Marketing

How Dunkin’ Donuts and Airbnb Are Turning Google Searches Into Experiences in NYC

Getting coffee and seeing a few sights are on the list of most Advertising Week attendees from out of town. And Dunkin' Donuts and Airbnb are ready …

Google Maps

Pentagram Partner Michael Bierut shares his wisdom on what makes a truly great logo design

If there’s anyone who knows about designing logos – and indeed, why designing a logo is not designing an identity – it’s Pentagram partner Michael …

Graphic Design

Barton F. Graf’s First Campaign for Bai Drinks Makes No Sense, Just Like the Product

Barton F. Graf 9000 dives into absolute nonsense, quite literally, in its first campaign for Bai, an independent maker of low-calorie health …

Advertising

This Mysterious, Black Print Ad Can Only Be Read by Shining a Light Behind It

SABMiller positions its Abraxas beer as an "equinoctial brew for the chosen few." It is made just twice a year, and is pitched as the beverage of …

Advertising Industry

These Funny Retirement Ads Remind You That, Man, You’re Already Old as Hell

The older you get, the more pressing is your need to prepare for retirement. And lord, you're getting old in a hurry.<p>That's the sad-but-funny truth …

Advertising Industry

Under Armour Goes To Mars, A Snappy New iPhone Intro: The Top 5 Ads Of The Week

Wearable tech for your demise, Jet.com goes for quantity and quality, and a heartwarming story from Guinness.<p>The line-up this week features a wide variety of brand creative strategy. We’ve got a blockbuster movie brand partnership that won’t make you puke, an ambitiously goofy experiment in …