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Getty Images, Sheryl Sandberg Team Up to Make Stock Photos of Women More Empowering

I just did a search for "working woman" on a popular stock photography site, and got photos of women in pantsuits wielding brick-sized cellphones, …

Sheryl Sandberg

‘One Hour Agency’ Promises Quality Advertising Ideas in 60 Minutes

Sweden's One Hour Agency is the brainchild of interactive art directors Ben Langeveld and Ingmar Larsen, who, along with a half-dozen other creatives …

Advertising

Watch the Viral Video That Gently, Deftly Slams Facebook as an Advertising Vehicle

Back in 2012, I mentioned the curious case of VirtualBagel in one of my columns. The supposed London bagel shop was set up on Facebook as fake …

These Are The Companies That Will Dominate The Post-Banner Advertising World

Investment banker Terence Kawaja of LUMA Partners passed along his latest chart on the ad tech world.<p>This chart looks at the world of native advertising, which is a hot topic right now. Over email, Kawaja explains, "Given how consumers ignore banner ads, these new consumer - friendly formats are …

Indy Star's Bizarre Tale of Real-Life Exorcism Wins Huge Mobile Traffic, but Cashing In Is Harder

Gannett's Indianapolis Star is happily learning what movie studios have long known: Ghost stories are a huge draw.<p>"The exorcisms of Latoya Ammons," a …

The 25 Most Influential Ad Execs On Twitter

In fact, none of the huge names of advertising are influential on Twitter, according to PeekAnalytics. The company ranked our Twitterers by "social pull" as opposed to mere total followers. Social pull is a "metric which takes into account not only the quantity of each audience's connections across …

RANKED: The 30 Most Creative People In Social Media Marketing

But companies need to do more than simply pay for a Sponsored Tweet or have a Facebook fan page. At this point it is only the truly creative and innovative campaigns that get noticed.<p>You all saw Oreo's tweet during the Super Bowl blackout and Lay's 3.8 million-submission "Do Us A Flavor" …

Did Apple Buy Grokr?

Circumstantial evidence may suggest that Apple has acquired the predictive search app Grokr. And if they haven’t done, they should do.<p>Grokr has been called the “Google Now for iOS.”<p>With Grokr’s predictive search capability and Siri’s natural language capability combined into a single feature could …