Jennifer Martin

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Explore Opportunity<p>Internet researchers can work as Independent Research Consultants or with individuals or companies to gather, synthesize and …

How To Grow Your Email List With Intelligent Videos

In this post I’ll tell you about the different opportunities that video marketing holds, and how you use them in the most efficient way to generate …

Marketing

Why Your Brand's Content Strategy Should Cover the News

Remember when we used to get news from a newspaper or a local television broadcast? In case you hadn’t guessed, new research has proved it: We’re a …

Social Media

How to Listen for Better Sales

Sales is about showing value and overcoming objections. Central to this process is understanding the prospect enough that you can effectively address …

Easy ways to boost your productivity after a rough start at work

It’s been proven that productivity is higher in the morning than it is later in the day. So, when the hours before lunch don’t go according to plan …

Productivity

6 Ways to Align Your Mission With Your Content-Marketing Strategy

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You may have a strong, well-developed company mission, and a vision that summarizes your organization’s long-term plans and values. You may also have a brilliant content-marketing strategy, capable of attracting thousands of new …

Marketing

7 Ways to Identify and Evolve With Industry Trends

You can keep up with and be part of the changes, or you can overlook and ignore changes and let others pass you by.<p>Like it or not, your industry is changing. Everything changes; it always has, and it always will. You can keep up with and be part of the changes, or you can overlook and ignore …

Marketing

10 most important things in advertising

Facebook CEO Mark Zuckerberg.REUTERS/Shu Zhang<p>Good morning. Here's everything you need to know in the world of advertising today.<p><b>1. Facebook's scary new world for media companies is about one fundamental change.</b> Much digital ink has been spilled over what happens to content in a future where …

Knowledge is not POWER!

I know you might not agree with me about this, so let me explain to you why I said “Knowledge is not Power”.<p>I had an experience that demonstrates my …

The Art of Asking Survey Questions: 7 Survey-Writing Don'ts

What types of questions should you avoid the next time you have to write a survey to get feedback?<p>This presentation covers just a section of our guide: What not to do when writing survey questions. Get your free copy of the complete guide and workbook, The Art of Asking Survey Questions, right …

How to Get Millions of Customers … on a Shoestring

For the first three years of my company, HootSuite, we spent literally no money on marketing, PR or advertising. As a bootstrapping startup, we …

Social Media

How to Build Self-Discipline

<b>… allowing only ordinary ability and opportunity,</b><p><b>we may explain success mainly by one word</b><p><b>and that word is WORK!</b><p><b>WORK!! WORK!!! WORK!!!!</b><p><b>Not transient</b> …

Thirteen Company-Crushing Missteps Entrepreneurs Should Avoid---But Often Don't

Success inspires; failure instructs.<p>If you run a company, you’re probably long on inspiration. Wisdom? We all could use more of that.<p>That’s why I asked a slew of seasoned entrepreneurs and small-business advisors to share their hard-earned epiphanies about why things go horribly wrong. (In their …

Maybe workers should just take turns being CEO

If you’re looking at a typical corporate org chart, there’s no better place to be than at the very top, but not every leader wants to stay there.<p>On Monday, Jan. 13, WordPress Creator Matt Mullenweg announced that he was switching jobs with Toni Schneider, the former CEO of the platform’s parent …

Harvard Business School

#Leadership is a choice to work first on yourself to in turn positively impact the lives of those around you. http://t.co/vSEvZzMDyo

The Three Habits That Can Make You A Master Connector

The following guest post is by <i>Margaret Molloy,</i> <i>global chief marketing officer for</i> <i>Siegel+Gale</i><i>, a global strategic branding firm.</i><p>Great connections can make or break a career, an idea or a company. They can propel innovators from a dorm room to a packed conference room, accelerate professional …

How Startups Can Tap Into Google's Secret Sauce: OKRs

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As startups tend to focus on scalability and profit, often employee goal setting is put on the back burner. But this move can be detrimental to a company, its culture and employee morale. So taking a page from search-engine …

Management

Unleashed Women on Twitter: "I'm a businesswoman who's serious about her money. I want an empire. Toni Braxton"

Add this Tweet to your website by copying the code below. Learn more<p>Add this video to your website by copying the code below. Learn more

HugeDomains.com - MoneyBat.com is for sale (Money Bat)

Hurry - once it's sold this opportunity will be gone!<p>Besides being memorable, .com domains are unique: This is the one and only .com name of it's …

Workstation Popcorn: How To Become Uber Productive While Working For Yourself / IMPOSSIBLE ®

<i>Note: I was introduced to this idea somewhere on Hacker News a few weeks back, though I haven’t been able to find the exact discussion again [1]. I</i> …

Productivity

In The News

How You Give Back Provides Purpose to Your Personal Brand

3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following is the 13th in the series, "</i><i>Personal Branding For A Better Life</i><i>," in which marketing expert Jim Joseph applies big brand marketing lessons to help you build a successful personal brand.</i><p>If I can be accused of …

Marketing

What Are You Willing to Do for the Business You Hate?

6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I was <i>doing</i> it. I was building a company with a great reputation that was growing almost faster than I could keep up. Before I knew it, the adrenaline that propelled me through these first three years slackened into three weeks …

Entrepreneurship

7 Quick Tips for Better Business Writing

Want your words to wow? Take this basic advice to write more effective emails, memos, and other professional materials.<p>I took many writing classes in college but perhaps the most useful was one focused on business writing. My classmates and I spent a semester editing example after example of …

Creative Writing