Rasheed Sheikh-Omar

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When to Sell with Facts and Figures, and When to Appeal to Emotions

When should salespeople sell with facts and figures, and when should we try to speak to the buyer’s emotional subconscious, instead? When do you talk to Mr. Intuitive, and when to Mr. Rational?<p>I’d argue that too often, selling to Mr. Rational leads to analysis paralysis, especially for complex …

Harvard Business School

Google introduces Route 85 web series geared towards iOS developers

Google may own the world’s most popular mobile operating system in Android, but it wants iPhone and iPad developers to recognize that the company has a lot to offer for them as well. Enter a new web series called Route 85, which will consist of a set of videos uploaded to the Google Developers …

What to do when a VC says no

You have the concept. You have the passion. You have the team. You even have a meeting lined up with your dream VC. So what do you do when a VC rejects you — multiple times?<p>I learned this lesson from personal experience. Here’s my story.<p>Mike Maples, Jr. is the managing partner of Floodgate. Mike is …

Todaself lets app developers launch and monitor ad campaigns with self-service platform

Israeli mobile-ad network Todacell has launched a self-service mobile-ad platform that allows app developers and advertisers to launch ad campaigns in a matter of minutes. They can also continuously monitor them and optimize the ads for audience and geography.<p>The Tel Aviv company is moving into a …

The ultimate guide to pricing your company for a fundraise (Or, how much is too much?)

Your company’s valuation is probably <i>the</i> single most important number in your whole fundraising story.<p>Sure, you need to have some early traction, you need to have a product out there and a convincing enough team; but those are prerequisites. Don’t even go into a fundraising conversation if you don’t …

Weekend Tech News Roundup

What did you do this weekend? I mainly caught up with sleep to beat the jetlag of returning to Europe after the fun of our USA Conference last week.<p>If, like me, you had your eye off the tech news ball, worry not – our Monday roundup of the weekend is right here for you.<p>In the news:<p>Good reads:<p>Useful …

Seedcamp Reveals 7 New Startup Investments

When we last caught up with Seedcamp, it had just invested in seven new startups. Now it’s ready to announce its latest batch of investments with five springing from Seedcamp Berlin and two graduates of previous Seedcamp weeks emerging from working in stealth.<p>At Seedcamp Berlin, the micro-seed …

iOS App Design Bundle: Name your Own Price!

If there’s one thing the world’s most popular mobile apps have in common, it’s that they look great. Designing the perfect interface takes time and requires skill and practice – and our latest bundle includes everything you need to shape a beautiful iOS app.<p>Pay what you want for four top-notch …

How to Optimize Your Business with a Mobile App

When it comes to the business value of mobile, the growth and engagement numbers speak for themselves. According to one study from Cisco, traffic from wireless and mobile devices are expected to outpace wired devices by 2018. Not to mention, mobile data traffic will grow three times faster than …

Kabam’s No. 2 exec explores the ins-and-outs of monetizing mobile games

The top companies make it look easy, but monetizing mobile games is a complicated beast. One of those that has managed to do this well so far — moving from social games on Facebook to mobile games on iOS and Android — is San Francisco’s Kabam.<p>In just five years, it has grown to more than 900 …

After Selling A Company To Yahoo For Millions, Michael Katz Is Building A Startup With Money From Nas

Before mParticle, Katz was an executive on a large team at Yahoo. And before that, he ran a $270 million public company called Interclick. When he's not working, he spends time with rescue dogs.<p>We recently caught up with Katz — here's an edited version of that conversation.<p><b>You've been a</b> …

Plague is a New App For "Infecting" Users With Information

It’s not like there aren’t a million different ways to share what’s on your mind already, but Plague is a new take on sharing.<p>Bizarre names aside, the premise of Plague is that you share a status like you would on Twitter or Facebook but it instead of showing in a feed it “infects” those nearby who …