Retail media

Breaking news, expert insights and opinion pieces on retail media and its effects on marketing & advertising

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Most recent stories in Retail media

The Drum
Black Friday and Cyber Monday: 3 rules for campaign success
thedrum.com - by Alfie Staples
Over the last decade one thing has become clear, Black Friday and Cyber Monday are jewels in the "golden quarter" crown. Surpassing Christmas and …
The Drum
Retail marketing: Research reveals key strategies for success in a shifting landscape
thedrum.com - by Sandeep Benny
With currently over five billion people connected online and worldwide access rapidly expanding, the number of individuals engaging in online …
The Drum
The retail media network playbook: Top 4 tips for achieving RMN success
thedrum.com - IPG Mediabrands
The evolution of retail media networks is accelerating, fast. As these networks grow in number, scale, and diversity of offering, the opportunities …
The Drum
Top 3 tips on how to build a data-driven retail media business
thedrum.com - by Matt Kilmartin
Everyone seems to be getting into the media game these days. Retail media networks are popping up left and right as privacy concerns make it harder …

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