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Retail Deep Dive Day 2

Forced closures and falling footfall have been disastrous for our shopping streets, but retail sales have proved resilient as we shop online in ever larger numbers. We examine how these new behaviors are consolidating, touching on everything from livestreaming e-commerce to AR shopping and conscious consumerism. We also take an inside look at the strategies retailers and their partners are putting in place for what they hope will be bustling holiday shopping seasons ahead.

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    • Retail
    • eCommerce
    • Marketing
    • Branding
    • Shopping (UK)
Retail Deep Dive Day 2
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    Creatives share the advertising cheat codes they’re deploying to win a make-or-break Christmas

    Creatives share the advertising cheat codes they’re deploying to win a make-or-break Christmas

    There’s a lot riding on Christmas 2021, with many still reeling from the muted celebrations of 2020. As part of The Drum’s Retail Deep Dive, The Drum …

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