Beauty haven Sephora has launched ‘Black Beauty is Beauty’, a new campaign celebrating the countless Black traditions and inventions that have …
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Retail Deep Dive Day 1
Forced closures and falling footfall have been disastrous for our shopping streets, but retail sales have proved resilient as we shop online in ever larger numbers. We examine how these new behaviors are consolidating, touching on everything from livestreaming e-commerce to AR shopping and conscious consumerism. We also take an inside look at the strategies retailers and their partners are putting in place for what they hope will be bustling holiday shopping seasons ahead.
As the marketing industry worldwide continues its efforts to both map and navigate the post-pandemic commerce landscape, a new report from OMD and …
On the cusp of a back-to-school season unlike any other, brands and retailers can capture more consumer dollars and expand their audiences by homing …
In an effort to promote its recently expanded luxury goods authentication service — which now includes preowned and new luxury handbags — eBay has …
As part of The Drum’s Retail Deep Dive, Netmums managing director Rimi Atwal argues that by comparing and contrasting pre and post-pandemic family …
As part of The Drum’s Retail Deep Dive, iProspect’s Dan Friel tells us how advanced media tech and platforms are reimagining what the customer …
From the metaverse world of Gucci to the slick checkout at Uniqlo and ever-changing design of Flannels, to kick off The Drum’s Retail Deep Dive we …
We’re not short of articles, op-eds and whitepapers talking about the future of retail. It’s been written about plenty of times concerning new and …
Stores everywhere are stuck in a race to innovate. But as consumers set digital wellbeing boundaries, Cecelia Girr and Skyler Hubler of TBWA’s …
Livestream shopping, where live video connects buyers and sellers in real-time, wherever they are, has exploded in popularity in Asia Pacific. As …
Over the last decade, consumer brands from right across the business spectrum invested in accelerator schemes and startup incubators as a path to …
As part of The Drum’s Reinvention of Retail and E-commerce Deep Dive, Cat Hartland, head of The Drum Recommends, shines a spotlight on 20 agencies …
The latest hype surrounding the blockchain concerns non-fungible tokens (NFTs), with brands such as Coca-Cola, Dole and Twitter already selling in …
The Drum is selling a one-off copy of a classic Drum magazine cover for charity, part of the Retail Deep Dive coverage into NFTs. Own your very own …
The classic mattress retailer has enlisted Ray Donovan actor Liev Schreiber and Olympic gymnast Gabby Douglas in a new national ad campaign urging …
As the UK opens up and businesses look to return to normal, HubSpot’s Crevan O’Malley shares insights garnered from 100,000 of its customers on how …
Mere weeks after acquiring resale platform Depop for a reported $1.6bn, Etsy, the e-commerce marketplace and popular source for handmade and custom …
To meet the expectations of ever-more-demanding consumers, the offer of grocery products has skyrocketed in the last decade. Retailers have the …
As Amazon focuses on profits over growth, brands need to shift their focus from growth to increased market share, writes Travis Johnson, global …
Last week the ONS confirmed what commentators had predicted since April: retail is back. Non-essential retail stores reopened on April 12 after more …
