Q&A

Most recent stories in Q&A

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  The Drum

  

  Now is the time for media and marketing to take measurable action on ESG – but how?

  thedrum.com - The Digital Voice

  As the Responsible Marketing Agency launches in response to a growing need for sustainability and social guidance in advertising, we speak to founder …

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  The Drum

  

  LoopMe’s Jonathan Di Sapia on programmatic shifts, AI and the rise of private marketplaces

  thedrum.com - LoopMe

  An experienced sales leader, Jonathan Di Sapia has proven success in building out programmatic businesses for both publishers and ad tech vendors – …

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  The Drum

  

  Brigitte Trafford on the value of an ambitious B2B brand

  thedrum.com - LinkedIn

  The chief corporate affairs and marketing officer for the London Stock Exchange Group is refreshing a brand that can power one of the world’s largest …

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  The Drum

  

  Luis Casado on the importance of a growth-hacking approach to B2B brand marketing

  thedrum.com - LinkedIn

  The head of worldwide personal systems commercial marketing for HP believes in purposeful creativity and a growth-hacking approach to brand marketing. …

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  The Drum

  

  Alice De Courcy on how brands can achieve targets by focusing on genuine demand

  thedrum.com - LinkedIn

  The group chief marketing officer for Cognism is moving beyond old notions of marketing’s role to help power the next phase of the sales platform’s …

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  The Drum

  

  Kirsten Cox on how to build a long-term marketing strategy for sustainable future growth

  thedrum.com - LinkedIn

  The VP EMEA marketing for ServiceNow is focused on translating the explosion in organic demand for the workflow SaaS platform into a sustainable, …