Opinion

We talk to the top marketers to save you the trouble, here's what they have to say on The Drum's breaking issues of the day.

The Drum
Governance
Where did all the profit go? How to protect yourself against the dreaded ‘scope creep’
thedrum.com - Mike Lander
When I caught up with her last week, though, she was despairing. She likened the situation to a ‘nightmare’. The conversation went something like …
23 hours ago
The Drum
McDonald's
The Burger King? A look at the maverick brand's sales during Fernando Machado's CMO reign
thedrum.com - Samuel Scott
Burger King was number two, so Fernando Machado tried harder. But did the former chief marketing officer succeed? For this column, I compiled various …
1 day ago
The Drum
Intellectual Property
Can an AI own a patent? A new legal drama will decide
thedrum.com - Jeff Schulz
The title of Billie Eilish’s most recent hit song, Therefore I Am, is a brilliant crop of Descartes’s ’Cogito, ergo sum’ that transforms it into an …
1 day ago
The Drum
Branding
Clothing brand Rohan appoints Jaywing as its strategic brand partner
thedrum.com
Following a competitive pitch with six other agencies, Rohan’s new senior marketing team has tasked Jaywing with developing the 50-year-old heritage …
1 day ago
The Drum
Tourism
Travel after coronavirus: tracking emerging trends impacting the industry's rebound
thedrum.com - Carly Whiteford
While younger audiences yearn for freedom to travel, older audiences will have the protection and means in the short-term Younger audiences showed an …
1 day ago