Opinion

Most recent stories in Opinion

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  The Drum

  

  18 hours ago

  A whole lot of hot air? An outsider's perspective on the big topics at Cannes Lions

  thedrum.com - Anoop Menon

  It was the Cannes Lions week and India had its best-ever year. Our agencies are going to pay so much extra baggage with the gold and the Grand Prixs, …

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  The Drum

  

  18 hours ago

  The public’s distrust in politics is an opportunity for brave and decisive brands

  thedrum.com - Richard Exon

  There was a truly peculiar interview with Ian Duncan Smith recently where he summed up Boris Johnson’s strengths as twofold – an ability to get out …

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  The Drum

  

  20 hours ago

  How AVOD can get a seat at the premium ad sales table

  thedrum.com - Matthew Deets

  The media landscape is approaching an important inflection point that will forever shift the balance of power within the fragmented TV landscape. For …

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  The Drum

  

  23 hours ago

  Five content marketing mistakes that will harm your SEO

  thedrum.com - Dave Colgate

  You can’t win at content marketing without an equally impressive SEO strategy – and vice versa. Content provides the substance of SEO, while SEO …

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  The Drum

  

  1 day ago

  The marketing industry needs free-range people, not battery farms

  thedrum.com - Jessica Hargreaves

  Everything changed when the first lockdown hit and we sent our people home. Never did one of our core values mean more: ‘we trust you to deliver.’ …

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  The Drum

  

  1 day ago

  Who has more power in marketing: brands or influencers?

  thedrum.com - Simone Morris

  Have you ever wondered who has the power when you are putting together a campaign? Some might say the brand does; others might say it rests with …