The DrumCan Alibaba drive growth for Singles Day 2022?thedrum.com - Danielle LongOn the eve of 11.11 Singles Day, The Drum spoke to Chui Xue, president of Industry Development and Operation Center of Taobao and Tmall at Alibaba …
The DrumCan Ruby the Roo drive big-spending travellers downunder? Tourism Australia thinks it canthedrum.com - Danielle LongIn the post-Covid barrage of destination marketing, Tourism Australia is banking on a CGI kangaroo - and its unicorn sidekick - to help entice …
The DrumHere’s how the ad industry is coping with the lockdown in Shanghaithedrum.com - Shawn LimChina’s major advertising hub, Shanghai, has been in lockdown since March, causing shortages of household essentials and leaving families separated. …
The DrumSCMP’s programmatic lead opens up about life after the open marketplacethedrum.com - Shawn LimAs part of The Drum’s Digital Advertising Deep Dive, we catch up with Joshua Campanella, programmatic lead at The South China Morning Post, to get an …
The DrumWill APAC agencies follow suit and ask influencers to stop altering images?thedrum.com - Charlotte McElenyThe news last week that Ogilvy UK is to stop working with influencers who edit their faces or bodies in brand campaigns has sparked much debate in …
The DrumCan social commerce ever rival the best shopping experiences?thedrum.com - Shawn LimAs part of The Drum’s Deep Dive into The New Customer Experience Economy, we look at why platforms need to understand the pivotal role of customer …
