In-game advertising

Most recent stories in In-game advertising

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  The Drum

  

  What the ad industry and in-game advertising can learn from Unity's runtime fees

  thedrum.com - by Nick Woodford

  Last week, Unity (a cross-platform game engine designed to be affordable and flexible and widely used by the indie game community to build titles …

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  The Drum

  

  Why advertiser attention is turning to gaming

  thedrum.com - by Lewis Hadley

  As Frank Sinatra crooned in the 1955 smash hit Love and Marriage, “You can't have one without the other” - and the same could be said for viewability …

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  The Drum

  

  Everything advertisers need to know about IAB MRC's update to in-game ad standards

  thedrum.com - by Kit Cresswell

  Today, over 3 billion people worldwide play video games — 277 million of which are based in the US. With such a huge audience, advertisers have an …

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  The Drum

  

  Here’s everything advertisers need to know about in-game advertising today

  thedrum.com - Jamie Farrage

  Intrinsic in-game advertising is a growing and established ad channel, offering enormous reach, huge attention levels, and diverse audience …

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  The Drum

  

  Mobile gaming 2023: Trends and insights for brands to target players

  thedrum.com - by Simon Stone

  Last year was a tale of two halves for gaming. Just as PwCpredicted unbroken growth through to 2026 — with global revenue set to exceed $300m — …

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  The Drum

  

  How brands can revolutionize their data enrichment strategy with gamification

  thedrum.com - by Erika Naud

  In the world of marketing, data enrichment, and personalization have become well-talked-about buzzwords. However, many marketers are finding it …