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Gaming Deep Dive Day 4

The pandemic has made gaming more popular than ever, and this has not been lost on brands. As Fifa makes more money from virtual football than the real deal and even Gucci launches a gaming strategy, we go on a deep dive, covering everything from the metaverse to mobile gaming as we consider the opportunities open to marketers.

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    • Gaming
    • Video Games
    • Gaming Consoles
    • PlayStation
    • Xbox
Gaming Deep Dive Day 4
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    ‘If the esports bubble bursts, it will simply slow down, not grind to a halt’

    ‘If the esports bubble bursts, it will simply slow down, not grind to a halt’

    Esports grew considerably in 2020 as people found themselves confined to their homes with time on their hands. Brands duly poured hundreds of …

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