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Gaming Deep Dive Day 2

The pandemic has made gaming more popular than ever, and this has not been lost on brands. As Fifa makes more money from virtual football than the real deal and even Gucci launches a gaming strategy, we go on a deep dive, covering everything from the metaverse to mobile gaming as we consider the opportunities open to marketers.

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    • Gaming
    • Video Games
    • Gaming Consoles
    • PlayStation
    • Xbox
Gaming Deep Dive Day 2
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    Integrating not interrupting: can virtual out-of-home ads entice marketers?

    Integrating not interrupting: can virtual out-of-home ads entice marketers?

    Could in-game advertising one day rival Facebook’s scale? Ad pioneers, enabled by programmatic tech, believe targeted ads and branded integrations …

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