Half of the world’s gaming population are female. It is a demographic that has avalanched in a marketing blind spot, with many having long assumed …
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Gaming Deep Dive Day 1
The pandemic has made gaming more popular than ever, and this has not been lost on brands. As Fifa makes more money from virtual football than from the real deal and even Gucci launches a gaming strategy, we go on a deep dive, covering everything from the metaverse to mobile gaming as we consider the opportunities open to marketers.
The Drum takes a look at the memorable marketing that helped transform gaming from a niche hobby to a cultural heavyweight, polling some of The …
We take a look at EA Sports’ Fifa series and the opportunities its in-game dynamic advertising offers marketers. The average gamer spends six hours a …
The Covid-19 pandemic continues to impact health and safety guidelines as well as travel and immigration restrictions. The Drum finds out how …
The gaming sector has evolved dramatically in the last decade. We’ve seen a surge of new gamers across all demographics, particularly after a …
Sony Interactive Entertainment has debuted its latest PlayStation Plus commercial, focused on bringing to life the endless horizons of unlimited …
In 2006, aged just 15, football prodigy Kiyan Prince was stabbed to death while protecting a friend from a knife attack. One of the most promising …
Kiyan Prince was going to be a top footballer had he not been killed by a young person carrying a knife. To raise funds for the Kiyan Prince …
First, some news, prepare yourself for our Gaming deep dive next week. It'll be like our Future of TV one last month, but with fewer existential …
With live sports frozen and gaming booming, esports faces an opportunity to solidify a place as a mainstream media channel. But while brands are …
Miles Jacobson, studio director of Sports Interactive (SI), oversaw one of the most challenging rebrands in gaming history when SI ceded the …
As part of our deep dive into all things gaming, Caroline Miller of Indigo Pearl shares some of the pearls of wisdom that have served her well in her …
2020 was a breakthrough year for gaming, says Essence’s Clare Chapman as part of our deep dive into all things gaming. And if marketers intend to …
The metaverse, nostalgia games, the ascension of esports and VR are all trending in the gaming space, according to the latest Reddit data. As part of …
We log on with four network newcomers and an indie incumbent to find out where the gaming agency sector is heading. As we explore in our latest deep …
