“It did not compute – I must have been weird, I was a lesbian, some said I was doing it for attention. Yet it was clear that lots of girls were …
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Gaming Deep Dive Day 1
The pandemic has made gaming more popular than ever, and this has not been lost on brands. As Fifa makes more money from virtual football than from the real deal and even Gucci launches a gaming strategy, we go on a deep dive, covering everything from the metaverse to mobile gaming as we consider the opportunities open to marketers.
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Watch the sector mature before your very eyes over 20 years as the appeal grows into the mainstream and the tech diminishes the need for imagination …
The series from EA Sports began in 1993 and is older than many of those who play it. To date, it has sold over 260m units across the franchise. Its …
Overwatch League, the professional esports league for the video game Overwatch, produced by Blizzard Entertainment, continues to operate in an …
The result is that the traditional gamer has been transformed. In 2014, 73% of gamers were young adults aged between 16 to 24. However, the average …
The frenetic spot focuses on two friends engaged in a bitter battle to the death across a variety of gaming landscapes, utilizing every weapon at …
Now, to mark his 30th birthday, Prince is hitting headlines again as he signs for the senior squad at his former club – as a playable character on EA …
“It’s been a really long time coming,” admits Billy Faithful, chief creative officer of Engine, on the pro bono campaign. He explains it all kicked …
No FLoCing way Kendra Clark detailed browsers fighting back against Google's FLoc plans (its 'privacy-friendly' tracking system grouping people into …
Prior to the Covid-19 outbreak, sports revenues were predicted by PwC to rise from $980m in 2019 to almost $1.8bn by 2023, a prediction that is being …
But it’s long enjoyed a dominant position in that niche – and in recent years, has occupied a position in the dugout of football fan culture. As …
With 2020 having confined games PR to homes and small screens, there has been a seismic shift towards digital-first activities, with video game …
The global pandemic enforced a focus on home entertainment and time spent with the family. Suddenly, and deservedly, gaming was a hot topic, …
Reddit, the internet’s sacred space for nerding out, gossiping, finding answers to virtually any question ever and getting into niche interests and …
With that in mind, the entry of four network gaming shops in the last year is hardly a surprise. Specialist agency DDB FTW, Publicis’s Publicis Play …
