DATA & PRIVACY

Most recent stories in DATA & PRIVACY

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  The Drum

  

  Meta's €400m fine shows that consent is still a challenge for digital advertising

  thedrum.com - Nano Interactive

  By Heather Lloyd, head of product marketing, Nano Interactive Consent has been at the core of online regulation since GDPR came into force five years …

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  The Drum

  

  How to reach customers in 2023 using first-party cookies

  thedrum.com - by Kaja Pryczkowska

  In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for businesses looking to connect with their customers …

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  The Drum

  

  5 years on from GDPR’s introduction, what does acceptable targeting mean in marketing?

  thedrum.com - Nano Interactive

  By Nikky Hudson, head of product - data and programmatic services, Nano Interactive From location in the age of Roe v. Wade, to gender and protected …

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  The Drum

  

  Top 3 tips on how to build a data-driven retail media business

  thedrum.com - by Matt Kilmartin

  Everyone seems to be getting into the media game these days. Retail media networks are popping up left and right as privacy concerns make it harder …

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  The Drum

  

  Data enrichment: How to know everything there is to know about your customers

  thedrum.com - Marigold

  By Jamshed Mughal, global head of strategy & services, Marigold The key to delivering personalized messaging and benefits to customers, at scale, is …

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  The Drum

  

  3 major changes in brand and agency tactics in the age of signal loss, survey reveals

  thedrum.com - Nano Interactive

  By Vanessa O’Connell, head of marketing communications, Nano Interactive The decline of cookies and other data signals is impacting media buying …