Karl Morton

5 Added | 1 Magazine | 9 Following | 2 Followers | @theblackrabbit | Keep up with Karl Morton on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Karl Morton”

Why Smart People Struggle with Strategy

Strategy is often seen as something really smart people do — those head-of-the-class folks with top-notch academic credentials. But just because these are the folks attracted to strategy doesn’t mean they will naturally excel at it.<p>The problem with smart people is that they are used to seeking and …

Infographic

Need some tips that will help you generate a higher return on your marketing investments and improve your company’s bottom line? Then check out this …

Customer Experience

Emotion as a marketing tool: why syncing into social values is important

<i>By Kathy Benson, national strategy director, Colmar Brunton.</i><p>Ad agencies have been banging on about it for years. Marketing 101 lecturers are catching …

Marketing

Advanced solarstove uses the Greenhouse effect to cook almost anything

Infographic: Views On Advertising - Marketers vs Consumers

Here’s a <i>Marketing</i>-original infographic for you, with data visualisation work by Transmission.<p>The Marketer Views on Advertising Survey was conducted …

Marketing