Karl Morton

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Why Smart People Struggle with Strategy

Strategy is often seen as something really smart people do — those head-of-the-class folks with top-notch academic credentials. But just because these are the folks attracted to strategy doesn’t mean they will naturally excel at it.<p>The problem with smart people is that they are used to seeking and …


Need some tips that will help you generate a higher return on your marketing investments and improve your company’s bottom line? Then check out this …

Customer Experience

Emotion as a marketing tool: why syncing into social values is important

<i>By Kathy Benson, national strategy director, Colmar Brunton.</i><p>Ad agencies have been banging on about it for years. Marketing 101 lecturers are catching …


Advanced solarstove uses the Greenhouse effect to cook almost anything

Infographic: Views On Advertising - Marketers vs Consumers

Here’s a <i>Marketing</i>-original infographic for you, with data visualisation work by Transmission.<p>The Marketer Views on Advertising Survey was conducted …