Tom Edwardsflipped into BlackFin360 Is 2014 The Year of Tumblr BlackFin360 - Innovation To Realityblackfin360.com - by TheBlackFin In 2013 one platform created more requests for POVs and testing from our Fortune 500 clients than any other. That platform… Tumblr. What makes Tumblr …
Tom Edwardsflipped into BlackFin360 Marketing Daily & #MyCalvins BlackFin360 - Innovation To Realityblackfin360.com - by TheBlackFin My commentary was included in today’s Marketing Daily article discussing the launch of Calvin Klein’s new #MyCalvins digital campaign.
Tom Edwardsflipped into BlackFin360 ATS Mobile Top 20 BlackFin360 - Innovation To Realityblackfin360.com - by TheBlackFin I appreciate the mention by ATS Mobile in their recent post outlining their choice for the top 20 mobile marketing leaders to follow on Twitter. …
Tom Edwardsflipped into BlackFin360 5 Ways The Facebook Paper App Could Change the Future BlackFin360 - Innovation To Realityblackfin360.com - by TheBlackFin With the recent rollout of Facebook’s new mobile news reader app Paper we see the next step in their single purpose app strategy. This post does dive …
Tom Edwardsflipped into BlackFin360 Visual Storytelling & Thumbstopping Design BlackFin360 - Innovation To Realityblackfin360.com - by TheBlackFin How we consume information is constantly changing. With the shift towards mobile centric visual storytelling and the decrease in organic reach by …
Tom Edwardsflipped into BlackFin360Icon version of the Flipboard logo Social Advertising Goes Native BlackFin360 - Innovation To Realityblackfin360.com - by TheBlackFin The line between social & native advertising continues to blur. With that in mind I created the following presentation to provide an overview of …
Tom Edwardsflipped into BlackFin360 Leverage the Selfie to Create Deeper Brand Engagement BlackFin360 - Innovation To Realityblackfin360.com - by TheBlackFin My commentary was recently included in a mobile marketer article highlighting how to leverage the selfie to create deeper brand engagement. The …
Tom Edwardsflipped into BlackFin360 Google Blurring the Line of Native, Traditional & Social BlackFin360 - Innovation To Realityblackfin360.com - by TheBlackFin There is a reason Google is trading over $1,000 a share and closed platforms such as Facebook & Twitter are at $55. Google owns 66% of search …
Tom Edwardsflipped into BlackFin360 Facebook To Launch Video Ads In News Feed BlackFin360 - Innovation To Realityblackfin360.com - by TheBlackFin I wrote this post back in May of this year when I was first briefed by the Facebook team about this potential product roll-out. It has been a long go …
Tom Edwardsflipped into BlackFin360 Custom Audiences for Facebook and Twitter BlackFin360 - Innovation To Realityblackfin360.com - by TheBlackFin I was recently briefed by the Twitter team about today’s formally announced tailored audience product release. The need to create custom audience …
Tom Edwardsflipped into BlackFin360 Mobile Marketer and Wearable Technology BlackFin360 - Innovation To Realityblackfin360.com - by TheBlackFin My commentary was recently included in a mobile marketer article discussing the success of sports brands and a cross-device approach to wearable …
Tom Edwardsflipped into BlackFin360 Linkedin Showcase Pages Create New Points of Discovery BlackFin360 - Innovation To Realityblackfin360.com - by TheBlackFin Linkedin has proven to be an incredible asset for B2B Social Media Strategy & execution. With Hubspot defining Linkedin (45%) as the most effective …
Tom Edwardsflipped into BlackFin360 The Associated Press & Twitter Fatigue BlackFin360 - Innovation To Realityblackfin360.com - by TheBlackFin My commentary was recently included in an AP article covering Twitter Fatigue & user burnout. Enjoy!
Tom Edwardsflipped into BlackFin360 Next Gen & Twitch.TV BlackFin360 - Innovation To Realityblackfin360.com - by TheBlackFin With last weeks launch of the PS4 selling more than a million in the first 24 hours as well as the launch of the Xbox One this week we are being …
Tom Edwardsflipped into BlackFin360 Visual Storytelling Twitter Style BlackFin360 - Innovation To Realityblackfin360.com - by TheBlackFin In celebration of Twitter’s IPO, I recently put together the following POV on the new visual Twitter experience outlining what changed, potential …
Tom Edwardsflipped into BlackFin360 Social Search And Circle Impact Theory BlackFin360 - Innovation To Realityblackfin360.com - by TheBlackFin One of the questions I receive a lot is the relation between Google+ and search. I commonly hear “of course Google+ impacts search”, but when pressed …
Tom Edwardsflipped into BlackFin360 6 Latest Trends In Marketing Technology BlackFin360 - Innovation To Realityblackfin360.com - by TheBlackFin This morning my new article the 6 latest trends in marketing technology is the cover story for iMedia Connection. The article reviews 6 key industry …
Tom Edwardsflipped into BlackFin360 CRM Buyer Feature BlackFin360 - Innovation To Realityblackfin360.com - by TheBlackFin My commentary was recently included in a CRM Buyer article discussing the impact of in-app processing.
Tom Edwardsflipped into BlackFin360Icon version of the Flipboard logo 5 Reasons to Consider Flipboard to Support Your Content Strategy BlackFin360 - Innovation To Realityblackfin360.com - by TheBlackFin I was recently briefed by the Flipboard team and was pleasantly surprised by how their platform is scaling to support brands. Here are 5 reasons to …
Tom Edwardsflipped into BlackFin360Icon version of the Flipboard logo Instagram Ads are Here BlackFin360 - Innovation To Realityblackfin360.com - by TheBlackFin Instagram just announced upcoming support for video and image based ad support. This move was inevitable based on Facebook’s ownership of the …
Tom Edwardsflipped into BlackFin360Icon version of the Flipboard logo Digital Marketing is Dead BlackFin360 - Innovation To Realityblackfin360.com - by TheBlackFin According to Marc Pritchard, P&G’s Global Brand Building Officer, “Digital Marketing is Dead“. I was recently asked my opinion on this bold statement …
Tom Edwardsflipped into BlackFin360Icon version of the Flipboard logo Pinterest Launches Promoted Pins BlackFin360 - Innovation To Realityblackfin360.com - by TheBlackFin I received word from the Pinterest team announcing the limited roll-out of promoted pins. At this time this feature is available to a small group of …
Tom Edwardsflipped into BlackFin360Icon version of the Flipboard logo Facebook Promotional Engagement Models BlackFin360 - Innovation To Realityblackfin360.com - by TheBlackFin My last post talked about the recent Facebook announcement that outlined the new promotional guidelines. Behind the scenes, I was working closely …
Tom Edwardsflipped into BlackFin360Icon version of the Flipboard logo 12 Examples of Vine in Action BlackFin360 - Innovation To Realityblackfin360.com - by TheBlackFin By now you have most likely heard through the grapevine (last “vine” pun I promise) about Twitter’s new Vine app and it’s many pros & cons. Many call …
Tom Edwardsflipped into BlackFin360Icon version of the Flipboard logo Facebook Updates Promotional Guidelines BlackFin360 - Innovation To Realityblackfin360.com - by TheBlackFin Big news on the promotional front from Facebook today. According to the Fb team & latest blog post it’s now easier to administer promotions on …
Tom Edwardsflipped into BlackFin360Icon version of the Flipboard logo SXSW 2014 – Evolution of the Hashtag BlackFin360 - Innovation To Realityblackfin360.com - by TheBlackFin Now through September 6th is the time to vote on the panels & presentations for SXSW Interactive 2014. I have submitted a presentation for …
Tom Edwardsflipped into BlackFin360Icon version of the Flipboard logo High Quality Facebook Content & Organic Reach Update BlackFin360 - Innovation To Realityblackfin360.com - by TheBlackFin Today Facebook posted additional detail tied to how they define “high quality content” specifically tied to Pages. This is a follow up to the recent …
Tom Edwardsflipped into BlackFin360Icon version of the Flipboard logo Snapchat Infographic BlackFin360 - Innovation To Realityblackfin360.com - by TheBlackFin Here is a fun & informative Snapchat animated Infographic courtesy of the Fanscape Creative & Strategy team.
Tom Edwardsflipped into BlackFin360Icon version of the Flipboard logo Facebook Announces Major News Feed Algorithm Update BlackFin360 - Innovation To Realityblackfin360.com - by TheBlackFin Today, Facebook held a press conference to announce more changes to the News Feed as well as a significant update to what was formerly named the …
