BlackFin360

By Tom Edwards | Curated Fun courtesy of TheBlackFin

Is 2014 The Year of Tumblr

In 2013 one platform created more requests for POVs and testing from our Fortune 500 clients than any other. That platform… <b>Tumblr.</b><p>What makes Tumblr …

Marketing Daily & #MyCalvins

My commentary was included in today’s Marketing Daily article discussing the launch of Calvin Klein’s new #MyCalvins digital campaign.<p>Follow Tom …

ATS Mobile Top 20

I appreciate the mention by ATS Mobile in their recent post outlining their choice for the top 20 mobile marketing leaders to follow on Twitter. …

5 Ways The Facebook Paper App Could Change the Future

With the recent rollout of Facebook’s new mobile news reader app Paper we see the next step in their single purpose app strategy. This post does dive …

Visual Storytelling & Thumbstopping Design

How we consume information is constantly changing. With the shift towards mobile centric visual storytelling and the decrease in organic reach by …

Social Advertising Goes Native

The line between social & native advertising continues to blur. With that in mind I created the following presentation to provide an overview of …

Leverage the Selfie to Create Deeper Brand Engagement

My commentary was recently included in a mobile marketer article highlighting how to leverage the selfie to create deeper brand engagement. The …

Google Blurring the Line of Native, Traditional & Social

There is a reason Google is trading over $1,000 a share and closed platforms such as Facebook & Twitter are at $55. Google owns 66% of search …

Facebook To Launch Video Ads In News Feed

I wrote this post back in May of this year when I was first briefed by the Facebook team about this potential product roll-out. It has been a long go …

Custom Audiences for Facebook and Twitter

I was recently briefed by the Twitter team about today’s formally announced tailored audience product release. The need to create custom audience …

Mobile Marketer and Wearable Technology

My commentary was recently included in a mobile marketer article discussing the success of sports brands and a cross-device approach to wearable …

Linkedin Showcase Pages Create New Points of Discovery

Linkedin has proven to be an incredible asset for B2B Social Media Strategy & execution. With Hubspot defining Linkedin (45%) as the most effective …

The Associated Press & Twitter Fatigue

My commentary was recently included in an AP article covering Twitter Fatigue & user burnout. Enjoy!<p>Follow Tom Edwards @BlackFin360

Next Gen & Twitch.TV

With last weeks launch of the PS4 selling more than a million in the first 24 hours as well as the launch of the Xbox One this week we are being …

Visual Storytelling Twitter Style

In celebration of Twitter’s IPO, I recently put together the following POV on the new visual Twitter experience outlining what changed, potential …

Social Search And Circle Impact Theory

One of the questions I receive a lot is the relation between Google+ and search. I commonly hear “of course Google+ impacts search”, but when pressed …

6 Latest Trends In Marketing Technology

This morning my new article the 6 latest trends in marketing technology is the cover story for iMedia Connection.<p>The article reviews 6 key industry …

CRM Buyer Feature

My commentary was recently included in a CRM Buyer article discussing the impact of in-app processing.<p>Follow Tom Edwards @BlackFin360

5 Reasons to Consider Flipboard to Support Your Content Strategy

I was recently briefed by the Flipboard team and was pleasantly surprised by how their platform is scaling to support brands. Here are 5 reasons to …

Instagram Ads are Here

Instagram just announced upcoming support for video and image based ad support. This move was inevitable based on Facebook’s ownership of the …

Digital Marketing is Dead

According to Marc Pritchard, P&G’s Global Brand Building Officer, “<i>Digital Marketing is Dead</i>“. I was recently asked my opinion on this bold statement …

Pinterest Launches Promoted Pins

I received word from the Pinterest team announcing the limited roll-out of promoted pins. At this time this feature is available to a small group of …

Facebook Promotional Engagement Models

My last post talked about the recent Facebook announcement that outlined the new promotional guidelines. Behind the scenes, I was working closely …

12 Examples of Vine in Action

By now you have most likely heard through the grapevine (last “vine” pun I promise) about Twitter’s new Vine app and it’s many pros & cons. Many call …

Facebook Updates Promotional Guidelines

Big news on the promotional front from Facebook today. According to the Fb team & latest blog post it’s now easier to administer promotions on …

SXSW 2014 – Evolution of the Hashtag

Now through September 6th is the time to vote on the panels & presentations for SXSW Interactive 2014. I have submitted a presentation for …

High Quality Facebook Content & Organic Reach Update

Today Facebook posted additional detail tied to how they define “high quality content” specifically tied to Pages. This is a follow up to the recent …

Snapchat Infographic

Here is a fun & informative Snapchat animated Infographic courtesy of the Fanscape Creative & Strategy team.<p><i>Click the infographic for the full size</i> …

Facebook Announces Major News Feed Algorithm Update

Today, Facebook held a press conference to announce more changes to the News Feed as well as a significant update to what was formerly named the …