Tom Edwards

42 Flips | 1 Magazine | 3 Likes | 7 Followers | @theblackfin | Keep up with Tom Edwards on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Tom Edwards”

Innovation To Reality

In 2013 one platform created more requests for POVs and testing from our Fortune 500 clients than any other. That platform… <b>Tumblr.</b><p>What makes Tumblr …

Innovation To Reality

My commentary was included in today’s Marketing Daily article discussing the launch of Calvin Klein’s new #MyCalvins digital campaign.<p>Follow Tom …

Innovation To Reality

I appreciate the mention by ATS Mobile in their recent post outlining their choice for the top 20 mobile marketing leaders to follow on Twitter. …

Innovation To Reality

With the recent rollout of Facebook’s new mobile news reader app Paper we see the next step in their single purpose app strategy. This post does dive …

Innovation To Reality

How we consume information is constantly changing. With the shift towards mobile centric visual storytelling and the decrease in organic reach by …

Innovation To Reality

The line between social & native advertising continues to blur. With that in mind I created the following presentation to provide an overview of …

Innovation To Reality

My commentary was recently included in a mobile marketer article highlighting how to leverage the selfie to create deeper brand engagement. The …

Innovation To Reality

There is a reason Google is trading over $1,000 a share and closed platforms such as Facebook & Twitter are at $55. Google owns 66% of search …

Innovation To Reality

I wrote this post back in May of this year when I was first briefed by the Facebook team about this potential product roll-out. It has been a long go …

Innovation To Reality

I was recently briefed by the Twitter team about today’s formally announced tailored audience product release. The need to create custom audience …

Innovation To Reality

My commentary was recently included in a mobile marketer article discussing the success of sports brands and a cross-device approach to wearable …

Innovation To Reality

Linkedin has proven to be an incredible asset for B2B Social Media Strategy & execution. With Hubspot defining Linkedin (45%) as the most effective …

Innovation To Reality

My commentary was recently included in an AP article covering Twitter Fatigue & user burnout. Enjoy!<p>Follow Tom Edwards @BlackFin360<p>Like this:<p><i>Related</i> …

Innovation To Reality

With last weeks launch of the PS4 selling more than a million in the first 24 hours as well as the launch of the Xbox One this week we are being …

Innovation To Reality

In celebration of Twitter’s IPO, I recently put together the following POV on the new visual Twitter experience outlining what changed, potential …

Innovation To Reality

One of the questions I receive a lot is the relation between Google+ and search. I commonly hear “of course Google+ impacts search”, but when pressed …

Innovation To Reality

This morning my new article the 6 latest trends in marketing technology is the cover story for iMedia Connection.<p>The article reviews 6 key industry …

Innovation To Reality

My commentary was recently included in a CRM Buyer article discussing the impact of in-app processing.<p>Follow Tom Edwards @BlackFin360<p>Like</i> …

Innovation To Reality

By now you have most likely heard through the grapevine (last “vine” pun I promise) about Twitter’s new Vine app and it’s many pros & cons. Many call …

Innovation To Reality

We have seen the Dark Knight Rise, we have seen Darth Vader give in to the dark side, we have seen a very dark rabbit in Donnie Darko. What do each …

Innovation To Reality

My commentary was featured in the May-June print issue of iPhone Life discussing how the iPhone & iPad impact my daily work life.<p>Here is the …

Innovation To Reality

Recently, I was asked by DM Confidential to provide insights on best practices for creating mobile landing pages that work well on smartphones. Some …

Innovation To Reality

When you are part of the “idea” business you spend a lot of time thinking, curating and throwing things (figuratively & sometimes literally) against …

Innovation To Reality

I recently attended the first ever Pinterest Partner Marketing Summit in NYC. This invite only event unveiled their emphasis on developing a strong …

Innovation To Reality

I had a great time speaking on a panel this morning at the Sports Social TV Summit. I was a part of a panel discussion with members from the NFL, …

Innovation To Reality

I will soon be speaking at the National Sports Marketing Network event in Dallas on June 25, 2013. The topic will be leveraging social media as an …

Innovation To Reality

Everywhere I look whether it is working on my desktop or browsing via mobile I am beginning to see recurring digital design patterns. This includes …

Innovation To Reality

I was recently briefed by the MySpace team prior to the re-launch of the brand. I had worked closely with the MySpace team back in 2006-2007 and was …

Innovation To Reality

On June 20th Instagram announced the addition of videos to its popular photo-sharing app. Besides being an obvious response to the growing popularity …

Innovation To Reality

With the recent launch of Instagram Video the natural inclination was what would the response be from Twitter’s Vine service. What features would be …