Social Media in HE

By TheBillSteele | Anything and everything social media but particularly how to make the best use of it in education

The adolescent brain and the deadly side of social media

The spread of harmful ideas is nothing new.Teenagers and young adults have always done silly and rather dangerous things because, let's face it, …

New Zealand News

How to Promote a Small Website: Content, Social & Link Building by @grybniak

Help your SEO efforts go further with a content strategy, social media marketing, link building, and PPC marketing.The post How to Promote a Small …

Digital Marketing

Top 10 WordPress Plugins To Improve Your Blog’s Usability

Blogging is nothing is it wasn’t for WordPress. In my opinion, WordPress is solely responsible for the glory of blogging trend. Before WordPress, it …

Publishers are seeing another big decline in reach on Facebook

The Facebook anguish continues. A Medium post investigating declining Facebook reach has set off the most recent alarm bells among publishers. Kurt …

8 Reasons Why Your Content Goes Down The Toilet Drain Every Time You Hit “Publish”

Publishing high-quality content is an important part of developing a successful website. Not only does it help to attract viewers to your website, …

Digital Marketing

Bye, Twitter. All the cool kids are migrating to Mastodon.

In the battle between a massive prehistoric beast and a fluttering bird, we all know what's destined to come out on top.<p>But in the case of Mastodon, a social network with the potential to take on Twitter, the former just so happens to be the underdog. And yet, it's an underdog with serious …

The Social media Daily

Teachers increasingly facing 'vicious' social media abuse from parents

Teachers are increasingly facing “vicious” and “abusive” treatment at the hands of parents on social media, a <i>Tes Scotland</i> investigation can …

A Modern Guide to Social Media Content Marketing, Part 4: Facebook

<i>This is the fourth installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four” of</i> …

What Research Tells Us about Online Discussion

Student discussion differentiates online education from the old correspondence courses. But there are still many questions to answer in order to …

Education

How to Start a Community of Practices

VivaReal is a great Brazilian portal whose mission is to help people find their dream homes. I’m working there as an agile coach, and we had a great …

How to Build a Facebook Audience and Connect with Ideal Clients

Facebook is an effective and free way to market your private practice and therapy services. It takes some time and hard word to build a Facebook …

Twitter 101 for Authors: Hashtags, Do's & Don'ts

We've covered Twitter before because it's a go-to social media network for many writers. Here we present Twitter 101 to help ensure you're on top of …

Thought Leadership: How to Become Known to People Who Matter

Do you want to be recognized as an expert in your field? Wondering how to make a name for yourself? To explore how to become known, I interview Mark …

Social Media Marketing

5 Ways Social Media Has Transformed Tourism Marketing

How hashtags changed an industry.<p>Social media has fundamentally changed the way that many companies communicate with and market to their target demographics. For the travel and hospitality sector, in particular, the rise of the Internet and the increased popularity of social channels has altered …

5 top social media trends to watch in 2017

Social media is always changing.<p>In addition to Facebook’s continued algorithm changes, live video, Snapchat’s continued growth and the rise of …

How to Make Twitter More Relevant (Using Existing Functionality)

Twitter's new Explore tab doesn't really add much to the Twitter experience. At least, not yet.

Jack Dorsey
Social Media Marketing

How to Use Facebook Live From Your Desktop Computer

After much anticipation, Facebook has finally made it possible to live stream directly from your desktop computer without the use of third-party …

9 Best Storytelling Tools for Social Media Marketers in 2017

At the end of the day, social media is all about storytelling.If you are using social media only to advertise and boost your sales, then you just …

Storytelling

University marketers: try making your message more Snapchatty

Snapchat is quick, informal and hugely popular. Use it to bring your students together to share experiences and celebrate triumphs<p>If you think Snapchat is only used in universities by students documenting their antics in the pub, you may be missing a marketing trick. As a virtual space where young …

Arctic Circle

Using Social Media to Teach Visual Literacy in the 21st-Century Classroom

Increasingly, educators are acknowledging and welcoming the relative advantages of social media into the teaching and learning process. From creating …

FREE Social Media Management Dashboard | Twitter/Facebook Marketing Tool

The Easiest Way to Grow Followers - FREE! The easiest way to grow followers<p>The Leading Twitter & Facebook Community Manager - It's Magical! 1 Million …

Academics Anonymous: top 10 secret blogs of 2016

These warts-and-all accounts give us an invaluable insight into university life. Here are our favourites from the past 12 months<p>It’s been another fascinating year for Academics Anonymous, with our writers taking on topics as diverse as social media, strike action and sexual harassment. To all of …

Higher Education

Researchers have found that using social media makes kids less happy in almost every way

Parents are well aware that the internet has opened up new realms both of discovery and danger. Now, new research from the UK has found that use of social media like Facebook reduces children’s satisfaction about every aspect of their lives except friendship.<p>Economists at the University of …

Social Media and Google: A Powerful Social Media Combo

December 8th, 2016 3:03 pm<p>This post is tagged: Google<p>All hail the mighty Google for making social media marketing stand strong. This perfect marriage …

Future Social: 10 Key Trends in Social Media

The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive …

From Twitter To Facebook, Our Social Media Marketing Tips Have It All

If you have been looking for a way to connect with your customers and clients on a simpler and personal level, then social media marketing is …

Search Engine Optimization - How to Make Your Site Easy to Find

How do you find anything you are looking for online? Of course, you use a search engine, and the closer the results are to the top of the first page, …