Mike Hoffmann

633 Added | 3 Magazines | 3 Likes | 8 Following | 158 Followers | @the_hoff | Keep up with Mike Hoffmann on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Mike Hoffmann”

Same Sh*t, Different Screen: The Disruption Myth and Digital TV

Talashow/Shutterstock<p>Silicon Valley loves nothing more than a little disruption, and the disrupt du jour is in the TV industry. The meme? That …

Google, Facebook Call an Ad Tech Truce: DoubleClick Is Coming to the Facebook Exchange

Diaframma/http://www.shutterstock.com/?cr=00&pl=edit-00<p>Google and Facebook are the Web’s biggest advertising heavyweights, and fierce rivals.<p>So it …

iPhone 5C production cut by 35%, iPhone 5S production boosted 75%

Apple has the prototypical good-news, bad-news scenario on its hands, with soaring sales of its flagship iPhone 5S contrasting sharply with souring sales of its “for the colorful” iPhone 5C.<p>“Our latest channel checks confirm that Apple indeed has cut back 5C production by 35 percent and increased …

33% Of Americans Own Tablets, Watch 1 Hour Of Video Content Per Day

In just a few short years the tablet has become a hugely popular second screen of choice for 33% of American adults, and while it may not be an …

US video viewing analysed

The ways in which viewers access Netflix and Hulu tends to differ significantly, according to studies undertaken by Nielsen.<p>Speaking at PIKE 2013, …

Twitter Co-Founder Evan Williams Lays Out His Plan For The Future Of Media

Twitter Co-Founder Evan Williams has an ambitious new plan: to shift our daily reading habits away from consuming incremental news bites and towards engaging with enlightened ideas curated by an intelligent algorithm. Ordinarily, such a goal would seem utopian, were it not for the fact that …

Nielsen TV ratings will include smartphone and tablet viewing next year, says report

The venerable Nielsen TV ratings are finally starting to get up-to-date with the internet age. Starting in September 2014, Nielsen will reportedly include TV viewing on a smartphone or tablet as part of its national TV rankings. According to <i>Variety</i><i>,</i> Nielsen will announce the move next week, marking …

the blue rush

TV Cord-Cutting: Consideration High, But Few Forgo Subscriptions in Favor of Online Video

The number of TV cord-cutters has been rising more quickly than expected of late, but represented only about 1% of pay-TV subscribers last year, per …

Discovery Channel to Host Underwater Google Hangout With Sharks

Shark lovers' jaws will drop when they hear this news: Discovery Channel will be hosting an underwater Google Hangout for the 26th anniversary of …

Why Do Sharks Circle Their Prey Before They Attack?

Nope, it's not just a joke about scaring the s--t out of their meal before taking a bite. Sharks <i>do</i> circle when they spy something in the water, but it's not necessarily because they're hungry.<p>Sharks have less than stellar eyesight -- they often rely on their ability to detect the electric fields of …

6 Shark Myths Solved to Keep You Safe This Summer

Sharks have a bit of a PR problem on their fins. While the World Health Organization estimates 1.3 million people die in car crashes annually, ISAF …

Adorable Seal Gets Whacked in Startling Shark Week Ad

Poor Snuffy the Seal becomes a snack in this witty promo for the Discovery Channel's Shark Week.<p>A fake news promo sets up the scene: Fans gather on a …

Three Areas Fueling Twitter’s Growth

By Shira Ovide and Yoree Koh<p>Now that Twitter is on the road to going public, the multi-billion question is: how is the micro-blogging service going to make enough money to justify a stock-market value north of $10 billion?<p>We don’t yet have a peek at Twitter’s financial statements, but Twitter’s ad …

Cord-cutting reality: Pay-TV industry loses 217,000 subscribers

Cord-cutting continues to nibble away at the U.S. pay-TV industry.<p>According to a SNL Kagan report released Tuesday, the industry suffered a net loss of 217,000 subscribers in the second quarter of this year compared to the same period last year.<p>The report also showed that traditional cable …

Aereo reportedly coming to Android in September

Aereo is heading to Android. The company that has ruffled feathers in the TV industry by letting consumers stream live, local programming without a cable subscription will launch an app for Google's mobile operating system in September. That's according to CEO Chet Kanojia, who spoke to <i>The</i> …

Target Reportedly Close to Releasing Online Video Service

Target will soon launch a premium digital video service called Target Ticket that will put the retailer in competition with Netflix and Walmart’s Vudu, according to a report from TechCrunch.<p>Target tipped its hand in May when it put up a beta site for the service. The site advertises access to …

Let's hope none of us get to see this up close and personal. http://t.co/UYIZQhsn3v

Some advice for media: Just because you can measure something doesn’t make it important

Advertisement<p>12 Comments<p>One of the best things about the web is that it provides almost an infinite number of ways to measure things, from what …

Watching Cable Die

Now that Al Jazeera English‘s stream has been killed in the U.S., the only two streaming global news organizations available on computers and mobile …

Facebook Sees Big Gains in Global Mobile Ad Market Share

Facebook’s continued emphasis on mobile monetization, along with its users’ ongoing shift toward mobile devices, is resulting in dramatic gains in …

AdTech

Amazon Aims to Court Developers With In-App Merch Deals

JOE KLAMAR/AFP/GettyImages<p>It’s hard out there for an app store. If you aren’t Apple or Google, you’re trying to court users to your platform. You’re …

Google calls book scanning “transformative” in latest push for fair use ruling

Advertisement<p>10 Comments<p>Credit: Google<p>Google(s goog) and the Authors Guild’s eight-year legal fight over digital books is coming to a head once …

Apple Talking With ESPN, HBO And Viacom To Form Its Own Pay TV Service

Apple is reportedly looking to skirt the cable companies and strike up deals with HBO, ESPN, Disney, and Viacom to offer their content on a new pay TV service. Rather than distributing content in channels, Apple’s strategy would emphasize apps over cable TV according to a report from QZ.<p>Sony, …

ESPN in talks to stream all channels online, for a price

Disney-owned ESPN has held preliminary talks to make its programming available on internet television services like the ones said to be under development by Apple, Google, Intel, and Sony. In an interview with Bloomberg, ESPN president John Skipper said the sports network is interested in selling …

LinkedIn Is No Longer Just For Recruiters — Here's How Companies Are Using It To Win Customers

LinkedIn users viewed 63% more pages on the mobile and desktop versions of the sitein the first quarter of 2013 than during the same quarter in 2012. As a hub for professionals to network, LinkedIn presents tremendous potential for business-to-business (B2B) sales and B2B marketing professionals.<p>In …

Marketing

Now This Is Live Streaming: An Interactive Map Of Every Stream In The U.S.

Streams, like houses on city blocks, have addresses. They don’t have numbers, but the places they live are meticulously catalogued by the Department of the Interior. Their new interactive map Streamer is like Google Maps for creeks–click on any stream in the U.S. and make your way upstream to track …

Geography

Digital magazines: how popular are they? | News | theguardian.com

Facebook Says It Has 101 Million Daily Mobile U.S. Users

Facebook would like advertisers in the United States and Britain to have a better idea of its platform's reach is in those countries, so it's …

Advertising Industry