John Henson

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21 Actionable Google Analytics Tips That'll Boost Your Sales

Google Analytics is a powerhouse of data.<p>Any marketer using Google Analytics is rich in data.<p>But knowing how to navigate its complex platform to put …

5 ROI-boosting tips for producing conversion-driven AdWords copy

I’ve seen many advertising techniques come in and out of favor in the e-commerce world, but one tactic has remained consistently popular: AdWords. But while AdWords can be extremely effective, it can also prove quite costly if you don’t know what you’re doing.<p>In 2017, P&G cut $100 million from its …

A Refresher on Statistical Significance

When you run an experiment or analyze data, you want to know if your findings are “significant.” But business relevance (i.e., practical significance) isn’t always the same thing as confidence that a result isn’t due purely to chance (i.e., statistical significance). This is an important …

Hung Up

The Importance of WordPress Site Maintenance

The New York Times article entitled “Let’s Get Excited About Maintenance!” is well worth a read. The authors, Andrew Russell and Lee Vinsel, point …

How to Optimize Images For WordPress Website

Images are a important part of any website. Unfortunately, images also make your pages exponentially larger file size and slow page loading …

The best WordPress Google Analytics Plugins for 2017

• Resources<p>November 10, 2017<br>• 0 comments<p>Having a Google Analytics account and your website connected to it is almost imperative these days. The complex …

Flipboard on Flipboard

3 Things You Can Do to Improve Your Ad's Clickthrough Rate and Lower Your Cost Per Click<p>Perry Marshall<p>If you really want to improve your Google …

The 5 Most Important SEO Tips For New Websites

markusspiske / Pixabay<p>During any working week, it’s likely I’ll be asked a couple of times by small business owners for my advice on their new …

Computer Science

Liberate Your Team with Clearer Processes

How the right type of structure frees your employees from rework and hassles.

Project Management

How to Craft an Effective Value Proposition

Do you have it?I’m talking about your value proposition — the most important element of your marketing copy.Your value proposition is the foundation …

Business Strategy

6 Mistakes to Avoid When Creating Your Next Google Adwords Campaign

I talk about Google AdWords <i>a lot.</i>The reason I talk about them so much is because it can be hard to put together a successful campaign.Even the pros …

AdWords

If You're Not Converting Visitors to Customers, Blame These Common Landing Page Copywriting Mistakes.

The time and effort you spend on site design and marketing is mostly wasted if you don't get your landing page right.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Most marketers approach landing page strategies with the wrong mindset. After they've spent all their time and money on …

Marketing

How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Before becoming a marketer, Brian sold insurance.<p>Alfred was in the army.<p>Arielle was a health coach.<p>I was a sports reporter.<p>And now look at us! We’re …

5 Biggest Reasons For Smart Managed WordPress Hosting

So you have or are thinking about a WordPress website. Where and how your site is hosted is a major factor in the success of your site. Great managed …

Cloud Computing

Modern Diplomacy - Modern Diplomacy

Middle East13 hours agoArabs leverage lucrative nuclear contracts to enhance security and keep options open Intelligence1 day agoThe cognitive …

How We Grew Our Organic Traffic 120% in 5 Months with 4 Simple Steps

As a B2B texting software, one of our main goals at Text Request is maximizing value, both for ourselves and our users. That's what led us to …

Engines
AdWords

The Real Reason Your Google AdWords Campaigns Fail | Inc.com

Today, most purchases start with a Google search. Long gone are the glory days of the phonebook; customers now rely on computers and smartphones to find local companies in their area. Fueled by interactive maps, reviews, photos and local business listings, online powerhouses like Google and …

AdWords

How to Build a Multi-Million Dollar Business (Without Inventing Anything at All) | Inc.com

Spoiler alert: most of today's top companies are based on old ideas. Uber is a modern twist on the taxi industry; Airbnb has done the same with hotels. Tesla's electric vehicles are just another incarnation of a centuries-old idea. And yet the founders of these companies are heralded as the most …

Inventions

How To Determine The Right PPC Advertising Budget

One of the top questions I hear from clients and prospects is, “How much should our budget be for pay-per-click advertising?”<p>The answer to identifying the appropriate PPC advertising budget depends on projections, assumptions and math. In this article, I’ll dive into a few of the formulas we use to …

AdWords

LSI Keywords for SEO: What You Need to Know

LSI keywords are one of the latest and greatest trends and tools in search engine optimization. The snazzy sounding digital marketing acronym stands …

Digital Marketing
AdWords

Google AdWords Audit Checklist

Google AdWords is a vital advertising tool for many businesses. It allows you to focus your advertising budget on customers who are ready to buy, …

Search Analytics Report - Search Console Help

The <b>Search Analytics Report</b> shows how often your site appears in Google search results. Filter and group data by categories such as search query, …

Why Keyword Attribution Is So Important for Marketers

Lalmch / Pixabay<p>Google processes over 2 trillion searches per year, or <i>at least</i> 63,000 searches per second. Last year this generated $57.8 billion …

10 Ways to Increase Your PPC CTR

<i>March 7, 2012</i><p>Have the text ads in your AdWords campaigns got to a point where they need a click-through rate (CTR) boost without you making any …

Content Marketing: Five Steps For Creating Insatiable Posts That Rank

The fabric that binds us all are stories. Stories are at the heart of our society, and their genesis dates back to the dawn of language in our species. Human begins have long been telling stories that have carried on from generation to generation. Today, we live in a world where stories are …

Marketing

The Best SEO Tools To Use For Your Optimization Efforts

As an online marketing and SEO sleuth, I’m acutely interested in tools that I can use during the keyword research and optimization phases of my work. However, I’ll be the first to admit that, while traffic is great, it’s useless if you lack a converting offer. Clearly, there’s more to life than …

Google Analytics

How to rank on the first Google page if you have a low-authority site

The other day I was reviewing an archive of my client’s SEO articles and their rankings. A whole lot of articles didn’t even make the top-30 positions because the competition had much higher DA ranks.<p>Since we were syndicating more newsworthy content to high-profile publications likes Forbes, …

Marketing