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Marketing Can No Longer Rely on the Funnel

One of the central concepts of marketing and sales is the funnel — through which companies are supposed to systematically move prospects from awareness through consideration to purchase.<p>But consumers are now more informed, connected, and empowered than ever. Does the funnel still work in a digital, …

Fresh Free Fonts for your Next Design Project

Fonts are the part and parcel of the world of designing! For all those who are in this field know well how important it is to find the right font for …

Two Terms Marketers Need for Today’s Media Landscape

We knew that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been. You needn’t look any farther than this one staggering statistic to understand the scale of change: Google’s advertising revenue is larger than that of …

How P&G Presents Data to Decision-Makers

Those of us who believe that managers make better decisions when key data are presented visually tend to get very excited about all the innovation going on in the graphical display of information. (For a sampling of some new and cool tools, see the popular Hans Rosling TED talk.) However, if you …

How to Create Consistently Great Content for the Long Haul - Copyblogger

Want to know a powerful secret weapon you can use in your quest for better creative output? Think of it as an industrial-strength antidote to …