Thanasis Diamantoglou

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The Most Wonderful Digital Marketing Stats of the Year - #infographic

You know how the song goes - "There'll be parties for hosting, marshmallows for toasting, and researching out in the show." At least, that is how we …

Why You Are Wasting Your Time on Social Media (and How to Fix It!)

Does this sound like your schedule? Do you spend your days floundering around the various social networks posting, commenting, sharing, and liking? <b>How are entrepreneurs supposed to get any actual work done if they are spending every waking moment on social media?</b><p>We can't.<p>Just like with traditional …

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Posted by Keith Liles on Nov 14, 2014<p>The road to hell is a 20-lane superhighway without speed limits paved with neglected contacts.<p>It doesn’t take …

Productivity

Adweek

The Man Who Convinced BMW To Rethink Social Media

BMW had a handle on traditional social media marketing, but it took a risk on a “drift mob” to reach new audiences. Here’s how it paid off.<p>Steven Althaus’s moment of digital truth came this past spring. BMW’s global director of brand management stood in front of top management, telling them the …

22 Facebook facts you should know

Facebook recently turned in another strong quarter.<p>Below is a summary of the most important parts of Facebook's earnings call, including my analysis …

Public Relations

Top 25 Best Retail Brands of 2014 | Retail News | RIS News: Business/Technology Insights for Retail, Supermarket Executives

From mobile shopping to virtual fitting rooms, retailers are evolving the customer journey through a digital lens. With e-commerce sales growing 10% …

Why your website needs a landing page

Good landing pages are designed to focus attention towards visitors engaging in one action. A landing page could be designed to convert traffic into …

KLM: We make €25m per year from social media

<b>When trying to improve your digital marketing skills it’s advisable to learn from the best in the business.</b><p>In social media that means taking a lesson …

B2B Suppliers investing more into E-Commerce

Consumer shopping habits are now playing a key factor in influencing B2B buying behavior. As the volume of business-to-business (B2B) purchases being …

Customer Experience

Spark Photon: The $19 Internet of Things Kit

We first met Spark this summer when it raised more than $560,000 on Kickstarter for its Arduino-like Spark Core Wi-Fi connector kit. It subsequently went on to raise a $4.9 million Series A round and launch a cloud OS to power its Internet of Things (IoT) enabling hardware. Now it’s back with the …

A Guide to Social Video, and Where it Fits in Your Marketing Plan

<i>This is an updated version of a post originally published in November 2014.</i>Your customers are watching a ton of social video. Facebook and Snapchat …

Marketing

How to Create a Social Media Marketing Strategy in 8 Easy Steps

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you …

Marketing

Why Email Marketing is King

In a business world obsessed with gaining more customer intelligence, you would think that email marketing would get more respect. But just look at media spending. According to eMarketer, this year U.S. companies are spending about $64 billion per year on TV, $34 billion on print ads, and $39 …

9 Email Marketers Explain Why Nobody Opens Your Emails

Learn from nine email marketers why previously healthy open rates can start to go in a downward spiral.

Entrepreneurship

51 Top Tools, Apps, Software & Products to Boost Your Marketing Productivity

By docur8ed<p>In All Things Productivity, Blog<p>0<p>Marketers today wear so many hats: content creators, content curators, social media managers, project …

How to Work with Designers

A Cheat Sheet for Engineers and PMs<p><i>Once, a long time ago, I was a product manager. Then, I was an engineer. For the past seven years, I’ve been in</i> …

How Quitting Email Made My Team Communicate Better

<i>Max Nalsky is the founder and CEO of Pyrus, the workplace collaboration and productivity platform.</i><p>We operate in a world of inboxes. Everyone has his or her collection of points where other people can touch them — email, Facebook, Twitter, Skype – the list goes on. It’s easily overwhelming, and we …

Unilever Takes Corporate Branding to TV for First Time

What do Martin Luther King, Gandhi, young hunger fighters and Unilever have in common? You're about to find out in the company's first …

How to Master the 4Ps of Content Marketing in 2015

<i>How are you planning to align your 2015 content marketing strategy to your overall business objectives?</i><p><i>How can you make the most out of your hits and</i> …

Marketing

How Google Harnesses The Entire Company To Stay Innovative

How does a company that’s predictably innovative stay that way?<p>Making headlines the other week, Google CEO Larry Page anointed Sundar Pichai as czar of Google’s vast product realm. The move frees up Page to focus on Google’s innovation engine, including energy, Nest, Calico, and Google X.<p>Page faces …

How to Hold a Weekly Team Meeting Without Wasting People's Time | Inc.com

Every Friday, 80 men and women gather over beer, wine, and snacks to chat about their week and their jobs. They talk about their successes, challenges, and what they're working on.<p>It sounds like your average happy hour, but the "Friday Afternoon Club" is actually a staple in the premium services …

Transparency

Why You May Be Trying to Up Your Productivity the Wrong Way | Inc.com

Success comes down to two things: how we manage our minds and how we manage our days. This is one of the principles shared by Brendon Burchard, a No. 1 <i>New York Times</i> best-selling author and founder of High Performance Academy. Burchard, named by Larry King as "one of the top motivation and …

Time Management

Are You A Manager Or A Leader?

Are you a manager or a leader? A manager could be defined as someone who outlines a vision of the future and directs others to engage with that vision. A leader is someone who does this in the face of great uncertainty, obstacles, and even danger. At the core, the difference between management and …

7 easy ways to shake up your daily routine

For busy professionals, daily routines and rituals provide much-needed structure and comfort in the midst of a hectic schedule. A granola bar in the …

Email Newsletter Performance by Time Sent and Subject Line Length

Email newsletters that arrived in consumers' inboxes on Monday had the highest open rates on average last year, according to a recent report from …

Apple’s new tool will nuke your phone number from iMessage forever

One of the longstanding complaints about iMessage is how it can stay active even when you switch to an Android phone. The result is that texts often get sucked into some sort of purgatory where they never actually reach your contacts.<p>Today Apple released a new web tool that permanently deregisters …

iMessage

Happy Singles Day! China's Anti-Valentine's Festival Is The World's Biggest E-Commerce Holiday

<b>Update at 11:15 a.m., November 11 (EDT) /12:15 a.m., November 11 (Beijing time):</b> Alibaba’s Singles Day hit a record this year: $9.3 billion (RMB 57.1 billion) in gross merchandise value. That’s 60% increase from last year’s $5.8 billion.<p><b>Update at 9:30 a.m., November 11 (EDT) /10:30 p.m., November</b> …