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Transmedia Marketing Is the Future of Brand Storytelling

Brand storytelling has evolved and it's capitalizing on the prosumerism movement. Here's what you need to know about Transmedia Marketing and why it's the future of brand storytelling.<p>During the past two decades, most brands have worked diligently to control their messaging with interruption ads …

Marketing

Here are 10 useful tips on how to write from the man considered 'the father of advertising'

His work — which included famous taglines such as "Only Dove is one-quarter moisturizing cream," "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock," and "The man in the Hathaway shirt" — is still an inspiration to advertising executives today.<p>He also wrote …

11 Scientific Ways to Make an Excellent First Impression

It’s very difficult to bounce back from a bad first impression—but that doesn’t mean you need to fear meeting new people. Tackle first-time …

A top VC firm just put together a stunning presentation on the state of startups

A top NYC VC firm, First Round Capital, decided to poll more than 500 founders what it's like and, in an industry first, release data on the state of the startup industry, which they've let us republish in full here.<p>Here's how startups are feeling about everything from raising money (pessimistic) …

How to Spend the First 10 Minutes of Your Day

If you’re working in the kitchen of Anthony Bourdain, legendary chef of Brasserie Les Halles, best-selling author, and famed television personality, you don’t dare so much as boil hot water without attending to a ritual that’s essential for any self-respecting chef: <i>mise-en-place.</i><p>The “Meez,” as …

8 Subconscious Mistakes Our Brains Make Every Day–And How To Avoid Them

The “swimmer’s body illusion,” and other ways our brains play tricks on us.<p><i>Editor’s Note: This is one of the most-read leadership articles of 2013. Click here to see the full list.</i><p>Get ready to have your mind blown.<p>I was seriously shocked at some of these mistakes in thinking that I subconsciously …

Critical Thinking