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Snapchat’s Marketing API is now available to all developers

Snap is opening its Marketing API for all developers to use, the company announced today.<p>Snapchat first opened its API to a limited number of advertisers back in 2016, enabling third-party technology and creative companies to deliver ads on behalf of brands and agencies. It represented Snapchat’s …

Advertising

Experiential advertisement created by Lg2, Canada for Quebec city magic festival, within the category: Recreation, Leisure.

Top Ultra<p>Care Of Your Clothes, 3<p>Agency Network: Grey<p>View Details<p>Top Ultra<p>Care Of Your Clothes, 2<p>Agency Network: Grey<p>View Details<p>Top Ultra<p>Care Of Your …

Collaboration

'War On The Floor': BBH Transforms NBA Arena Into Mythic Nordic Landscape

Fans at a Golden State Warriors home game over the weekend were treated to a bit more half-time entertainment than the typical NBA contest. They …

Advertising Industry

Audi wants to turn its AR app into a personal showroom

With its new augmented reality app, Audi wants to bring the car showroom to people’s phones.<p>The app, which was introduced in key markets excluding …

Advertising Industry

WebVR is now 'WebXR Device API', supports augmented reality

The first version of WebVR was announced in early 2016, with both Firefox and Chrome being early supporters. The idea was to bring virtual reality …

Augmented Reality

The Oculus Go might be coming very, very soon

Hey, remember the Oculus Go?<p>Neither did we — until we saw two photos shared to Reddit by user "bekris" (spotted by <i>Upload VR</i><i>)</i> of what Bekris claims is …

Virtual Reality

Inside The New York Times’ Winter Olympics AR Experience

Today, the New York Times introduced a new augmented reality campaign focused on the Winter Olympics, with activations highlighting figure skating, …

Advertising Industry

Netflix is incubating a human in a bus stop to promote Altered Carbon

A human-like mannequin is being incubating in plastic at a west Hollywood bus stop, an unsettling image designed to promote Netflix's new show, …

Altered Carbon

LCD Soundsystem: the Dance Tonite VR music experience

Studio Puckey and Moniker, two Dutch interactive design studios, created, developed and directed the WebVR music video Dance Tonite for the …

Virtual Reality

DiGiorno claims frozen pizzas make people happier than delivery ones in latest campaign

DiGiorno recently conducted a social experiment of sorts to try and prove that people actually prefer frozen pizza over delivery or carryout, whether …

Pizza Hut

Why Travel Brands Are Particularly Ripe for Digital Innovation

In November, Marriott International installed an internet-connected mirror within a shower in the Irvine Marriott hotel located in Orange County, …

Hospitality

VIDEO: Gatorade Created a VR Football Game With Peyton Manning Focused on the Importance of Hydration

To help high school athletes understand the importance of hydration on and off the field, Gatorade has created a virtual reality football training …

Advertising Industry

How Super Bowl Arrivals in Minneapolis Will Suddenly Be Whisked Off to Jackson Hole

Nobody really wants to be in an airport. But a clever tourism stunt around next weekend’s Super Bowl in Minneapolis offers an unexpected way to get …

Super Bowl LII
Advertising

The Follower Factory

Everyone wants to be popular online. Some even pay for it. Inside social media’s black market.

Black Market

Mercedes brings new twist to 'last person standing' stunt in Super Bowl competition

Mercedes-Benz is returning to the Super Bowl this year, but instead of a flashy ad, they're bringing a twist to the decades-old last person standing …

Coen Brothers

Marvel Tops DC at the Box Office Because Fans Emotionally Connect With Its Characters, Study Shows

According to a study done by automated market research tech provider ZappiStore, the success of Marvel at the box office and beyond can be linked to …

Advertising Industry

BET Experimented With AR Hair Dryers to Promote the Second Season of The Quad

Tricia Clarke-Stone had a problem. BET had asked her company, WP Narrative_, to create an augmented reality campaign for its TV show The Quad, along …

Hair

Google is experimenting with augmented reality in Chrome

VR and AR might have finally started falling off the marketing buzzword lists, but Google is still pressing forward with new experiments for each. …

Augmented Reality

Ford Research Shows Driving A Sports Car Boosts Wellbeing

A study conducted by Ford Motor Co. shows that driving a sports car on a daily basis is among the best ways to boost a sense of wellbeing and …

Presentation: Ten Year Futures

LUMA Digital Brief 018 - Market Report Q4 2017

The state of AI in marketing in 5 charts

Artificial intelligence is touted as the future of media buying, allowing for automated analysis of several sources immediately.<p>“AI capabilities are …

CES 2018: SEA of Change in The Third Connected Era

Last year, in my summary of CES 2017, I wrote that we at the dawn of <b>The Third Connected Era</b> , which built on the link (first connected era post …

Agencies baulk as P&G plans to cut another 50% from its roster and bring more media capabilities in-house

Procter & Gamble will cut its agency roster by 50% by the close of 2018, the latest act in a four-year cull witnessing some 4,700 firms axed from its …

Adobe’s Newest Labs Project Can Track In-Store Customers in Real Time

Imagine walking into a grocery store, toward the produce aisle, but then getting a ping on your phone that the cookies you bought last week are on …

eCommerce

Study Finds Marketers Want to Experiment With Tech at Events but Don’t Seem to Know How

When it comes to experiential projects and emerging tech, most marketers are curious about their options and want to do more of both this year, but …

Advertising Industry

The state of interactive advertising: New formats are infusing digital ads with creativity that gets results

With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention …

Augmented Reality

Worldwide Spending on Augmented and Virtual Reality Expected to Double or More Every Year Through 2021, According to IDC

According to the latest update to the Worldwide Semiannual Augmented and Virtual Reality Spending Guide from IDC, total spending on augmented reality …

Augmented Reality

Full body, positional tracking and gesture recognition for Samsung Gear VR, Cardboard, Android HMD, Apple TV, iOS HMD

VicoVR is a Bluetooth accessory that allows you to play motion games in Mobile Virtual Reality (VR). No PC, no wires, no wearable sensors! All you …