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Advertisers Are Beginning To Think That Small Is Beautiful

While speaking at the Ad Age Small Agency Conference last week, I was asked about small vs. big agencies. My firm response: Size is not a factor. Creativity is. More small agencies now seem to be the advertisers’ cup of tea. The implosion of holding companies’ stocks suggests that Wall Street …

Advertising Industry

8i - Real human holograms for augmented, virtual and mixed reality

Human content and communication in the immersive era<p>For the first time in the history of media and communication, we can interact with human …

A Mysterious Microphone Let People Cast Judgments, Then Revealed the Star Being Described

How would you describe someone who confronts their attacker? Who exposes confidential information to the public? Who dresses provocatively to prove a …

Radisson Hotel Group Names Accenture Interactive Its Global Experience Agency

Accenture Interactive, the consulting behemoth that is increasingly infringing on traditional ad shops’ domains, has been chosen as Radisson Hotel …

Applebee’s 60-Minute ASMR Grilling Video Lets the Sizzle Sooth

Last summer, Ikea took advantage of the growing fan base for ASMR, or autonomous sensory meridian response, videos on YouTube with a 25-minute video …

Video: How Brands Can Use Eye-Tracking Technology to Overcome Blind Spots

It’s not always easy to pinpoint what type of content resonates with consumers—especially if you’re the one creating it. That’s where Nielsen …

To Stand Out, Brands Are Using Live Ads During Premier TV Events

Twentieth Century Fox staged an elaborate live song-and-dance number on the Fox network to promote its movie musical, The Greatest Showman, and Kraft …

Jimmy Kimmel

Snapchat’s Marketing API is now available to all developers

Snap is opening its Marketing API for all developers to use, the company announced today.<p>Snapchat first opened its API to a limited number of advertisers back in 2016, enabling third-party technology and creative companies to deliver ads on behalf of brands and agencies. It represented Snapchat’s …

Advertising

Experiential advertisement created by Lg2, Canada for Quebec city magic festival, within the category: Recreation, Leisure.

Agency Network: BMF<p>Views<p>323<p>Views<p>874<p>Agency Network: Martpet<p>Views<p>553<p>Views<p>332

'War On The Floor': BBH Transforms NBA Arena Into Mythic Nordic Landscape

Fans at a Golden State Warriors home game over the weekend were treated to a bit more half-time entertainment than the typical NBA contest. They …

WebVR is now 'WebXR Device API', supports augmented reality

The first version of WebVR was announced in early 2016, with both Firefox and Chrome being early supporters. The idea was to bring virtual reality …

The Oculus Go might be coming very, very soon

Hey, remember the Oculus Go?<p>Neither did we — until we saw two photos shared to Reddit by user "bekris" (spotted by <i>Upload VR</i><i>)</i> of what Bekris claims is …

Inside The New York Times’ Winter Olympics AR Experience

Today, the New York Times introduced a new augmented reality campaign focused on the Winter Olympics, with activations highlighting figure skating, …

Netflix is incubating a human in a bus stop to promote Altered Carbon

A human-like mannequin is being incubating in plastic at a west Hollywood bus stop, an unsettling image designed to promote Netflix's new show, …

LCD Soundsystem: the Dance Tonite VR music experience

With LCD Soundsystem’s song ‘Tonite’ picking up a Grammy as Best Dance Recording last weekend, let’s take a look behind the scenes at the innovative …

DiGiorno claims frozen pizzas make people happier than delivery ones in latest campaign

DiGiorno recently conducted a social experiment of sorts to try and prove that people actually prefer frozen pizza over delivery or carryout, whether …

Why Travel Brands Are Particularly Ripe for Digital Innovation

In November, Marriott International installed an internet-connected mirror within a shower in the Irvine Marriott hotel located in Orange County, …

VIDEO: Gatorade Created a VR Football Game With Peyton Manning Focused on the Importance of Hydration

To help high school athletes understand the importance of hydration on and off the field, Gatorade has created a virtual reality football training …

How Super Bowl Arrivals in Minneapolis Will Suddenly Be Whisked Off to Jackson Hole

Nobody really wants to be in an airport. But a clever tourism stunt around next weekend’s Super Bowl in Minneapolis offers an unexpected way to get …

The Follower Factory

Everyone wants to be popular online. Some even pay for it. Inside social media’s black market.

Social Media

Mercedes brings new twist to 'last person standing' stunt in Super Bowl competition

Mercedes-Benz is returning to the Super Bowl this year, but instead of a flashy ad, they're bringing a twist to the decades-old last person standing …

Marvel Tops DC at the Box Office Because Fans Emotionally Connect With Its Characters, Study Shows

According to a study done by automated market research tech provider ZappiStore, the success of Marvel at the box office and beyond can be linked to …

BET Experimented With AR Hair Dryers to Promote the Second Season of The Quad

Tricia Clarke-Stone had a problem. BET had asked her company, WP Narrative_, to create an augmented reality campaign for its TV show The Quad, along …

Google is experimenting with augmented reality in Chrome

VR and AR might have finally started falling off the marketing buzzword lists, but Google is still pressing forward with new experiments for each. …

Ford Research Shows Driving A Sports Car Boosts Well-being

A study conducted by Ford Motor Co. shows that driving a sports car on a daily basis is among the best ways to boost a sense of well-being and …

Game of Thrones

Presentation: Ten Year Futures

This autumn I gave the keynote at Andreessen Horowitz's annual 'Tech Summit' conference, talking about the state of tech today and what's likely to …