Gargi Basu

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We got 10 CEOs to tell us their one killer interview question for new hires

Where do you see yourself in five years? Tell me about a time when you showed leadership. What is your biggest weakness?<p>These are the standard questions that job candidates face during interviews. And by now, everyone also has standard answers. (“My biggest weakness? I work too hard.”)<p>As you scale …

Employment

The 30 most powerful women in mobile advertising

So each year we ask readers and companies to nominate who they think are the most influential <i>women</i> in the business. We also asked that they nominate at least one other competitor to ensure that the list wasn't self-serving.<p>In addition, we also consulted with Erin "Mack" McKelvey, CEO of SalientMG, …

The 100 best novels: No 96 – Breathing Lessons by Anne Tyler (1988)

Anne Tyler shares with Jane Austen, (No 7 in this series) both a fascination with the domestic complexity of married life and an instinct, as a writer, to protect her privacy and keep her art to herself (Tyler rarely gives interviews). To her fans, she is the pitch-perfect author of <i>Dinner at the</i> …

Books

Nightwalking: a subversive stroll through the city streets

In the dead of night, in spite of the electric lights, London seems an alien city, especially if you are walking through it alone.<p>In the more sequestered streets – once the pubs are closed, and at a distance from the 24-hour convenience stores – the sodium gleam of the street lamps, or the …

Literature

Readers' favourite books by women

Ahead of International Women’s Day, we invited our readers to celebrate women writers. Help us by adding your favourite books written by women in the comments below – as well as the story of how they earned a place on your shelves.<p>The White Album by Joan Didion. Made her one of my favourite living …

Books

4 Mobile SEO Problems That PR Pros Must Conquer - SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin

Google is about to change the SEO rules again. This time, they’ve made the bold pronouncement that <b>websites which are not friendly to mobile devices</b> …

Google will announce its MVNO in the “coming months”: Sundar Pichai

Image copyright Simon Dawson/Bloomberg.Google’s long rumored move to becoming a wireless carrier took one step closer to reality on Monday. At Mobile …

Android News

Twitter just told us what it plans for its massive, often-overlooked data business

You might not think that celebrity tweets and people moaning that their flights are delayed could serve any revenue-generating purpose. But, using Twitter's data, a local burger joint can find out that it desperately needs to change its fries recipe, big brands like Dove can create and operate …

Customer Service

The 100 best novels: No 76 – On the Road by Jack Kerouac (1957)

In 1855, a young American poet named Walt Whitman announced, with typical gusto, that “the United States themselves are essentially the greatest poem”, and made good on this claim in a landmark collection of poems, <i>Leaves of Grass</i>, transforming America’s literary imagination for ever. When, exactly …

Literature

The Road to Little Dribbling: Bill Bryson is releasing a new book and I can’t wait

News from The Bookseller that Bill Bryson is due to deliver his first travel book in 15 years has me itching to dig out my walking boots. It was Bryson’s chronicle of his hike along the Appalachian Trail, A Walk in the Woods, that led to me taking a long walk of my own, and to one of my favourite …

Books

The Fall of the Ottomans review – an absorbing history of the impact of the first world war on the Middle East

The last thing the people of the Ottoman empire needed in autumn 1914 was another war. In the six years leading up to that calamitous year they had seen a sultan deposed and their immense and immensely inefficient army battered. In several bruising wars, they had ceded Libya to Italy and all their …

World History

Personalization

10 Questions to Answer When Writing Your Mission Statement

<i>In their book</i> Start Your Own Business<i>, the staff of Entrepreneur Media Inc. guides you through the critical steps to starting your business, then supports you in surviving the first three years as a business owner. In this edited excerpt, the authors explain the importance of your mission statement</i> …

Four Online Marketing Metrics To Obsess About

Like every new blogger, my dream of success meant getting a business superstar to share my content online. I was convinced that validation from a …