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AI-powered personalization starts with the data layer

In 2018, machine learning and its game-changing capacity for automated predictions of visitor behavior and purchasing trends currently dominate digital personalization. Machine learning’s flame is burning bright, but whether it can deliver the competitive edge depends on overcoming a key challenge: …

Machine Learning

New Sprout Research Shows Keys to Creating Engaging Social Media Ads

Study finds 1 in 4 consumers have a lower opinion of social ads, but engaging content is still effective.<p>The past few weeks and months have been dark times for social media networks, with every week bringing a new scandal that cast social media advertising in a negative light. It should come as …

Public Relations

Here's how small businesses can benefit from online marketplaces

<i>This story was delivered to BI Intelligence "E-Commerce Briefing" subscribers hours before appearing on Business Insider. To be the first to know, please click here.</i><p>The majority of small business owners agree that online marketplaces have positively impacted their sales, according to a poll by …

eCommerce

Explaining AI for Commerce

Still need a primer on how machine learning strategies can be applied in the B2C space? AI expert Omer Atun has you covered

Machine Learning

Why More Retailers Are Using Chatbots to Improve the E-Commerce Experience

Despite how commonplace it’s become to shop online, there’s still plenty of room to improve the e-commerce experience.<p>More than one-third (34 …

eCommerce

Location Intelligence Offers Retailers a Fighting Chance Against Amazon

Amazon is again altering the retail landscape with brick-and-mortar stores that offer quicker checkouts and deeper data collection. The company that …

eCommerce
eCommerce

Trendage uses AI and visual search to help retailers recommend goods

When you have millions of choices, shopping isn’t easy. That’s why Trendage is using artificial intelligence, visual search, and crowdfunded fashion expertise to help retailers make the right recommendations for shoppers.<p>Trendage is a data-driven style platform that is coming out of stealth today …

How today’s merchants are mastering cross-border ecommerce

Start by looking at your own numbers. Where are your international visitors coming from, for example? Does that data overlap with any of the territories that are already embracing cross-border buying? If not, is that traffic significant enough to consider expansion regardless?<p>Once you have some …

Stitch Fix CEO Katrina Lake predicts AI’s impact on fashion

<i>Retail execs: Apply for a complimentary pass to the Digiday Retail Summit, where Glossy senior reporter Hilary Milnes will discuss how Amazon is</i> …

The success of retail bots depends on quality human relationships

We’re only as good as the moment, that fragile moment when we please or hopefully don’t disappoint the customer.<br>— Howard Schultz, CEO, Starbucks<p>That quote comes from an interview with Starbucks CEO Howard Schultz back in 2011. Retail has always been an industry where service quality informs …

Smartsheet acquires business automation chatbot startup Converse.AI

Smartsheet, a Seattle-area company that builds software to help companies manage their internal processes, announced today that it is acquiring Converse.AI, a Scotland-based startup that lets companies create bots to automate their business processes.<p>Converse’s platform makes it possible for …

How Do You Become a Great Salesperson? (Most People Forget to Do This 1 Thing) | Inc.com

Dale Carnegie framed it best: to become a great salesperson, you have to remember that people want to do business with people they like and respect. At the end of the day, while you may be selling to a customer, what you're really doing is looking to earn their trust. As Carnegie said, it's about …

Selling

Fashion in 2018 | 05. Platforms First

In 2018, platforms will continue to grow in scale and reach, compelling fashion brands to find ways of engaging more with these powerful sales …

eCommerce

Calgary merchants forced to innovate in battle against online retailers

Online retailers such as Amazon are making ever-deeper inroads into the fortunes of brick-and-mortar merchants, and are forcing traditional retailers …

What to Expect from Shopify Inc. in 2018

The e-commerce services provider still has a lot of room to run.<p>2017 was a great year for <b>Shopify</b> (NYSE:SHOP) investors, who watched their stock surge …

eCommerce

Helping Merchants Reach More Customers Means More Money for Shopify

Find out why Houzz, Kik, and linkr matter to Shopify merchants.<p><b>Shopify</b> (NYSE:SHOP), an e-commerce platform company, is adding to the online places …

eCommerce

The Amazing Ways Burberry Is Using Artificial Intelligence And Big Data To Drive Success

British fashion brand Burberry is one of the most recognized luxury clothes labels in the world. Starting in 2006, the company aimed to reinvent itself as an “end to end” digital enterprise. Its strategy was to use Big Data and Artificial Intelligence (AI) to boost sales and customer …

Artificial Intelligence

Think Tank: Why Fashion Needs to Get More Artificial

Benjamin Lord, of WPP agency Kinetic, explains.<p>The past few years of technological advances have led us on a collision course — a merging of couture …

How small businesses are dealing with online giants

<b>Small businesses in the UK face a number of immediate challenges, including a long slowdown in consumer spending.</b><p>But they also face a struggle with big online competitors such as Amazon.<p>On Small Business Saturday, we take a look at what some businesses are doing to up their e-commerce game.<p>"I do …

Small Business

How To Master Customer Retention Using Artificial Intelligence

Today’s consumers are overwhelmed by a constant deluge of advertisements and promotions. They are tired of the noise and fatigued by all the product options. They increasingly desire the personalized attention they get from Amazon and Netflix from all the brands they interact with.<p>Of course, not …

Customer Experience

Alibaba’s AI Fashion Consultant Helps Achieve Record-Setting Sales - MIT Technology Review

On the third floor of a shopping mall in the heart of Shanghai last week, Xiaolan He, a woman in her 50s, took an olive-green down jacket to a …

eCommerce

Amazon 'Still Has a Long Way to Go' in Conquering Fashion Market, Says Report

While Amazon boasts a 29 percent share of the US fashion e-commerce market, new data from WGSN suggests it is still not viewed as a fashion authority …

eCommerce

The one stat that shows what Asos is doing right as fashion moves away from brick and mortar

Though it has not avoided the occasional controversy or our sartorial side-eye, Asos, which became one of the very first e-commerce sites when the …

Retailers look to pool their data to counter competition from e-commerce players

Senior marketers at both brands and retailers are increasingly looking to pool their data resources to help counter the market disruption posed by …

Analysis of 50 billion retail website visits shows social media still lags

Despite doubling in visit share volume since January 2015, social media still lags in comparison to other digital marketing channels.<p>That’s one takeaway from a report by Adobe, released today.<p>The report — which was based on aggregate and anonymized consumer data from over 50 billion visits to over …

Glossy Preview

It’s no secret that personalization is a vital strategy to luring consumers to shop. However, according to a recent report, most retailers aren’t …

eCommerce

Startup Spotlight: Microsoft vets launch text11, a messaging platform connecting businesses with customers

John deVadoss, Peng Huang, and David Hill have known that they wanted to go into business together for years.<p>They met on the .NET team at Microsoft …

Messaging

Think Tank: Prepare Now for the Future Convergence of AI and E-commerce

Tushar Patel, chief marketing officer of Kibo, explains.<p>Consumers’ desire for personalized shopping experiences is by now well documented. In …

Artificial Intelligence

Can Retail Be Saved? Yes, and Here's How | Inc.com

What's with the empty storefronts on Madison Avenue, High Street, Main Street? What's with the catastrophic store-closings at Sears, Macy's, J.C. Penney? Don't blame it all on Amazon and its ilk. Since 2010, e-commerce's share of all retail sales has doubled, but it's still just eight percent. And …

eCommerce