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3 Ways to Succeed With Word-of-Mouth Referrals in a Hyperconnected Age |

These days, about 70 percent of companies use marketing automation to some extent. This makes sense; managing a large network can be challenging. However, in my experience, word of mouth is always more powerful.<p>If I had to guess what percentage of my business comes via word-of-mouth referrals, I'd …


The Best Way to Make Sure Important People Remember You

<i>The MPW Insiders Network is an online community where the biggest names in business and beyond answer timely career and leadership questions. Today’s</i> …


[True Story] Marketing Tip : Almost Nothing Sells Quite Like Scarcity

True story: A student attends a strict private school that decides to ban a multitude of books. These books are classics such as The Canterbury …


The Secret of Adding Scarcity to Your Offers

Is Scarcity Marketing Ethical?