Tendai Manase

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Create Something From Nothing: 6 Core Principles of Business-Building

How do you build something small into something bigger and more sustainable? Keep these core ideas in mind.<p>Many businesses start with an idea and create something lasting. More often, they start with a spark of some sort--a strategic asset, a reputation, a track record with customers, or even an …

Business Strategy

Insights From Tony Soprano

A few minutes after I learned about the untimely death of actor James Gandolfini, I picked up the phone and called my husband. I said, “Tony Soprano died,” as if he were a close friend or relative. We talked about how much we had related to him. Not because he was an incredible actor or because of …

Delegating or micromanaging, threading the needle

Micromanagement can be a reflection of a manager’s feedback and concerns about progress. Empowerment can create a detached or worried manager. …

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

Douglas Van Praet argues that while decision making is governed by our emotions, brands should still provide people with a logical lifeline (but they should steer clear of research that lets the post-rationalizing tail wag the emotional dog).<p>One of the longest-running debates in marketing is …

Badass New Trailer for RIDDICK!

Human Immune-Boosting Cancer Drugs Seen Extending Lives

Merck & Co., Bristol-Myers Squibb Co. and Roche Holding AG have opened a new front against cancer with the next generation of experimental drugs that …

KPI: What Is a Key Performance Indicator?

KPIs are often seen as a cure to what ails the online ad industry. During AOL's first-quarter earnings call in 2012, CEO Tim Armstrong discussed how …

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Spock vs. Spock: Zachary Quinto and Leonard Nimoy Make Hilarious Audi Spot – Feature

Audi’s new two-minute-plus online “commercial” is the perfect example of how car advertising works in 2013. Timed to capitalize on the May 16 release of <i>Star Trek Into Darkness</i>, the video opens with Zachary Quinto (who plays a young Spock in the latest movies) losing to Leonard Nimoy, the original …

TurnYour Kids into Millionaires

Josh Nicholas, 24, skipped the parties at the University of Delaware and spent his weekends working at a restaurant. Now he's about to buy a house.