http://adage.com/article/cmo-strategy/coke-adding-names-share-a-coke/308678/
Cuauhtemoc Luna
Followers
Flips
https://consumerist.com/2017/04/20/america-takes-out-its-frustrations-on-starbucks-unicorn-frappuccino/
- Cuauhtemoc Lunaflipped into CONSUMER BEHAVIOR (SHU - SPRING '17)
https://consumerist.com/2017/04/25/new-big-macs-cheaper-drinks-help-boost-mcdonalds-sales/
https://consumerist.com/2017/01/25/5-things-weve-learned-about-how-companies-track-you-online-and-off/
https://consumerist.com/2017/02/01/vw-to-pay-1-25b-to-buy-back-fix-cars-with-emissions-cheating-defeat-devices/