Cuauhtemoc Luna

29 Flips | 3 Magazines | 2 Likes | 2 Following | 232 Followers | @temoluna | Keep up with Cuauhtemoc Luna on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Cuauhtemoc Luna”

Why Coke Is Adding Last Names to 'Share a Coke'

Coke has been trying to get on a first-name basis with consumers since launching its "Share a Coke" packaging play in the U.S. in 2014. Starting this …

America Takes Out Its Frustrations On Starbucks’ Unicorn Frappuccino

When times are tough, it helps to have a punching bag on which you can safely take out your frustration. Whether it intended to or not, Starbucks has …

Lay’s, Miss Vickie’s Kettle Cooked Jalapeno Chips Recalled Over Salmonella Concerns

Chip lovers looking for a little kick from their bags of Lay’s or Miss Vickie’s jalapeño-flavored kettle chips could get more than they bargained for …

New Big Macs, Cheaper Drinks Help Boost McDonald’s Sales

Last year, McDonald’s had all-day breakfast to thank for a boost in sales, beating earning expectations. Now, the company has its three sizes of Big …

5 Things We’ve Learned About How Companies Track You Online And Off

Is there an ad that seems to be following you everywhere? Perhaps you browsed for new sneakers in a slow moment at work a week ago, and now you see …

Consumer Protection

VW To Pay $1.25B To Buy Back, Fix Cars With Emissions-Cheating ‘Defeat Devices’

And just like that, Volkswagen’s years-long “Dieselgate” scandal is nearing a conclusion as the carmaker has finally reached an agreement with …

Walmart To Pay $1M For Mislabeled “Degradable” Plastic Products

When you buy something that says it’s “biodegradable” or “compostable,” you expect it to be just that. But that wasn’t necessarily the case at some …

5-Hour Energy Ordered To Pay $4.3 Million For Deceptive Ads

Four months after a Washington state court ruled that the maker of the popular 5-Hour Energy drink had misled consumers into believing that its …

Consumer Protection

Department stores are facing 'the worst results since the recession’ — and that highlights a huge problem

Macy's, Sears, Target, Kohl's, and JCPenney are among the many companies that have reported lackluster sales during the critical holiday period.<p>In the wake of the disappointing season, Macy's and Sears are now collectively closing more than 200 stores, and analysts say JCPenney could shut down as …

Expedia Wants To Tune Into Your Feelings About Booking Travel By Reading Your Face

If only companies could read shoppers’ minds, they’d know exactly what to provide and when to provide it. Alas, because no such telepathic technology …

Consumer Protection

Chipotle's Marketing Menu for 2017: Biggest Campaign Ever, Fewer Promos

Chipotle Mexican Grill's marketing plans for 2017 include a TV series for kids and its biggest campaign to date, set to launch in April, as it tries …

JCPenney Adding Nike Stores Inside 600 Locations

In their attempts to draw in customers and become more of a one-stop-shop, struggling department stores across the country have entered into …

An unlikely group of stores is becoming a major threat to McDonald's

Chains like 7-Eleven, Wawa, and Circle K are ramping up prepared food offerings, according to Anna Kang at Nation's Restaurant News.<p>The convenience stores are getting ahead thanks to a few distinct advantages over traditional fast-food chains. Because many of these stores double as gas stations and …

Here is how carmakers are pivoting to attract customers who don't want to drive

Ever since Henry Ford built the first mass produced car, the Model T, in 1908, the auto industry has followed one simple model: Design, build and sell.<p>But the popularity of ride-sharing services like Uber and Lyft, combined with the emergence of self-driving cars and the reluctance of millennials …

The Way You Shop Will Change Forever This Year. Here’s How

These are the four big retail trends coming in 2017.<p>Online shopping has now reached a decade of maturity. We all use services like Amazon Subscribe & Save–and we do so through our phones, following advertisements we see on Facebook.<p>Yet while the internet forever changed shopping, the physical …

Delta Considering Bringing Free Meals Back To Coach

After years of airlines taking away perks that once used to be included in the price of a ticket, Delta Air Lines could be bringing back one of those …

Consumer Protection

Why Are Home Depot & TJ Maxx Bringing In Customers Other Retailers Can’t?

With retailers like Macy’s, Kmart, Sears, and others closing dozens of stores year after year in a bid to boost their bottom line in the face of …

Two Reasons Target Is Having Trouble Selling Groceries

Following the crash of the housing market nearly ten years ago, some big box stores that had previously only dabbled in groceries started to give …

eCommerce

Retailers Trying To Lure College Customers Now So They’ll Become Lifelong Shoppers

Often when a shopper is loyal to a brand, product, or company, it’s simply because they have a long history with it. That’s why retailers are trying …

Facebook Polling Users To Find “Most Informative” Stories For News Feed

In its quest to show users exactly what they want to see, when they want to see it, Facebook is tweaking its news feed algorithm yet again, this time …

Michael Kors Pulling Back On Department Store Presence In Effort To Polish Brand’s Image

Yet another designer brand has decided to pull back on its department store presence in an attempt to polish up its image in the eyes of consumers …

How to Perform a Detailed Analysis of Your Social Media Competitors

Do you want better results from social media? Have you considered researching your competitors? If you’re not getting the results you want from …

Marketing

How to Discover Social Media Insights About Your Competitors

Want to raise the bar on your social media? Are you monitoring your competitors? Knowing what works for the competition helps improve your own social …

Social Media Marketing

How to Use Social Media Insights to Improve Your Marketing

Shares 6K<p>Are you marketing on Twitter, Facebook or Pinterest?<p>Do you know which type of posts your followers prefer?<p>Social media analytics let you see …

Conducting a Social Media Audit

Whether marketers like it or not, consumers are now generating over 25% of content that appears in web searches for specific brand names, and consumers often trust those social media messages more than advertising or news articles about the brand. Research has shown that this “electronic …

6 Questions to Ask Before Designing Your Company's Social Media Presence

In the entrepreneurial world, there's a ton of pressure to be on social media. So many business "experts" demand that entrepreneurs sign up for company profiles on Facebook, Twitter, Pinterest, Instagram--the whole gamut of social media platforms. And social media can be a great way to expand brand …

Why You Need a Social Media Marketing Plan

More than 74 percent of adults use a social networking site. Of those, 78 percent say a company’s social media posts influenced their buying …