What's Working in Marketing

By Sharilee | B2B Marketing Data, Analysis, Insights

The Damage HubSpot is Doing to Marketing

One of the first things I have to do in my graduate digital marketing classes is undo the damage created by HubSpot. HubSpot, which refers to itself …

Digital Marketing

Thank you!

Every day thousands of online shopping carts, download forms, digital tools and browsing sessions are abandoned. In many cases, a triggered follow-up …

Micro-Moments

Video<p>Mobile has forever changed what we expect of brands. It's fractured the consumer journey into hundreds of real-time, intent-driven …

Why B-To-B Branding Matters More Than You Think

, Contributor<p>On March 8, KKR made a $3.74 billion bid for Gardner Denver. In case you haven’t heard of Gardner Denver before, they are the go-to guys when it comes to all kinds of pumps, compressors, blowers, loading arms, and fuel systems. As Mercedes is to cars, Gardner Denver is to pumps. The …

Branding

Omni-Channel Strategies Get You Digital Ubiquity But Not Digital Relevance

CMOs are prioritizing mobile customer experiences because they have to. Mobile is after all only becoming more pervasive in the digital customer journey. Accordingly, CMOs have widely accepted a “mobile first”-design mindset when approaching campaigns and other important digital initiatives. But …

Customer Experience

Transforming the business through social tools

The effect of social technologies in customer-facing processes is already significant. Our survey finds that while overall adoption of these tools …

Marketing Tools

With search volume data for more than 6,000 products and services, a robust tool for gauging trends by city, region, and season.<p>A real-time resource …

The State of B2B Digital Marketing in 2015

Which channels affect purchase decisions for B2B buyers?<p>BuyerSphere is an excellent report for B2B marketers from Base One that is now in its 5th …

10 Things We’ve Learned About Social Media in 2014

One of the best ways I’ve found to learn new things on social media is to try new things. We experiment, we make mistakes. We succeed, and we fail. …

4 Powerful Content Marketing Frameworks to Jumpstart Your Blog Traffic

“So, when is this content marketing thing supposed to kick in, exactly?”<p>As a marketer, you’ve likely heard about how great blogging and content …

How Timberland used customer data to reboot its brand

STRATHAM, N.H. — There are few shoes more recognizable than the Timberland yellow boot. You know the one: The high-top styling, the sturdy-looking nubuck leather, the rubber lug sole to protect feet from sheets of rain or piles of snow.<p>But the durable boot — and the rest of Timberland’s footwear …

Trends

Marketing Research Chart: What content sources do customers trust?

by Daniel Burstein, Director of Editorial Content<p>In a June 2014 survey by The Content Strategist, U.S. Web users were asked:<p><i>Q. What do you think is</i> …

Ford Motor Explores Generation Z Consumers

As Gen Z, which follows the Millennials, is the first truly global generation born into an on-demand, technology-driven culture, Ford Motor Co. (IW …

The 10 Best Infographics To Inspire Content Marketers

According to Google, <b>searches for the term “infographic” have increased over 800% in the last two years.</b><p>In the last four hours alone, the hashtag …

Five Pricing Myths You Should Avoid at All Cost

Our products are commoditized, so we must accept prevailing prices in the market.<p>Many companies pigeonhole themselves as price takers, believing …

TEDx VIDEO: Psychology, Neuroscience, & Behavioral Economics: Why Most People Don’t Get Marketing

Here is the TEDx video of my April 2014 talk at TEDxWPI. And here’s a link to the <b>transcript and slides</b> from the talk.The talk covers widespread myths …

Behavioral Economics

Jessica Livingston: Why Startups Need to Focus on Sales, Not Marketing

JESSICA LIVINGSTON: The most important thing an early-stage startup should know about marketing is rather counterintuitive: that you probably shouldn’t be doing anything you’d use the term “marketing” to describe. Sales and marketing are two ends of a continuum. At the sales end your outreach is …

Startups

5 Things I Know About Marketing - Adobe CMO Ann Lewnes

<i>Ann Lewnes</i> <i></i><i>is senior vice president and chief marketing officer at Adobe. Before joining Adobe in 2006, she served as vice president of sales and</i> …

Q&A: Scott Monty on Ford's social media strategy

<b>Social media is a major part of Ford's continued evolution in digital and in many cases features some of its most groundbreaking work.</b><p>Ford was the …

Email is not dead. Here are five reasons it's alive and well

<b>Email and SEO must feel quite victimised within the marketing world, as people are always proclaiming them to be deceased.</b><p>While it’s true that …

How Many Advertisements Do We See Each Day?

I am appalled at the amount of marketing data being randomly asserted without any research backing it up. How many people has the Internet turned …

Marketing

TEDxWPI — Psychology, Neuroscience, and Behavioral Economics: Why Most People Don’t Get Marketing

We were deeply honored (and tinkled pink) that our very own Shari Worthington was invited to speak at the inaugural TEDx event at WPI on April 6, …

Behavioral Economics

How to Optimize Conversion with 6 Persuasion Principles

How to optimize conversion of your websites and mobile apps with 6 persuasion principles<p>Six Powerful Persuasion Principles:<p>How to optimize conversion …

Behavioral Economics Helping Marketers Better Understand Consumers

NEW YORK (AdAge.com) -- The next time you're standing in the coffee aisle at the grocery store and pick up one particular brand of joe over another, …

10 Tips on Writing from David Ogilvy

How is your New Year’s resolution to read more and write better holding up? After tracing the fascinating story of the most influential writing style guide of all time and absorbing advice on writing from some of modern history’s most celebrated writers, here comes some priceless and pricelessly …

Authors

How Important is Content Length? Why Data-Driven SEO Trumps Guru Opinions

serpIQ is back with more data that we’re excited to share with the SEO community. If you haven’t […]The post How Important is Content Length? Why …

SEO

Interview: Jakob Nielsen on why banner blindness means display ads still aren't fit for the web

<i>Are advertisers still in a state of denial about display advertising? In 1997 Jakob Nielsen used eye tracking to identify a characteristic of web use</i> …

The Online Course Every Entrepreneur Should Take

<b>Lean Startup in Theory</b><p>Any entrepreneur considering starting his or her own business, if not aware already, should understand at the very least the basic premise of the <i>lean startup</i> methodology. Lean startup says that a business can produce better results in a shorter amount of time, and with less …

Entrepreneurship