Marketing Technology

By Travis Wright | For the marketing technologists out there who love reading about marketing technologies.

How Omni-Channel Marketing Can Help Travel Brands Fly Farther, Faster

Are marketers truly taking advantage of omni-channel strategies? Columnist Josh Manion discusses the opportunities and challenges of reaching …

Marketing

Starbucks CEO: We are growing because we invested in tech

Investing in technology rather than digital ads is the reason Starbucks dodged the seismic shift in consumer behavior that has knocked traditional retailers, claimed chief executive Howard Schultz.<p>The coffee seller’s boss made the claim to explain how the business has been able to defy the odds and …

Starbucks

The Marketing Technology Stack Dilemma

Marketing automation and intelligence aims to make marketing and, potentially, sales more efficient. They can become the high performance engine that …

CRM

How to Find the Technologist Hiding in Your Marketing Team

The average marketing organization often runs on 40+ technology applications. As teams bring more and more tech onto their plates, the marketing …

CRM
CRM

Brace yourself for #MarTech

, , , The AdTech industry has witnessed significant growth in recent years, but there is another industry growing rapidly and which could likely …

This Is Why Your Digital Strategy Isn't Working

If organizations expect their digital strategy to make a positive impact on the customer experience, their IT and business people had better begin …

Customer Experience

One thing you need to give investors if you want to have a billion-dollar startup

Billion-dollar companies used to be so rare, they developed a name for themselves: unicorns.<p>Now these companies are increasingly common. According to The Wall Street Journal's "Billion-Dollar Club" list, 90 companies have billion-dollar valuations.<p>And if Uber raises yet another round of financing — …

Venture Capital

Closing the Loop on Marketing Automation

We hear a lot about marketing technology platforms -- the marketing clouds, the experience platforms and the digital marketing hubs. Most marketers …

Small Business
CRM

56 Top Social Media Tools for Business [Infographic]

Social media tools and apps are a necessity when running an effective social media strategy or campaign. They are needed to create and schedule …

The worlds of adtech and martech are about to collide

The advertising and marketing technology sectors are going through a stage of explosive growth.<p>With $3 billion invested in new-wave platforms in the first half of 2014 alone, VC interest is strong, while twice as many of these companies are expected to be acquired this year than in 2013.<p>It would be …

Marketing

VC Firm Predicts Marketing Technology Investments Will Climb To $120 Billion Over Next 10 Years

Foundation Capital partner Ashu Garg says CMOs will spend 10 times the current $12 billion they invest in martech and software.

Startups
Marketing
CRM

The Marketing Technology Explosion: A Blessing or a Curse?

My first two reactions to Scott Brinker’s super infographic covering the marketing technology landscape were: WOW and WOW.<p>The first wow -- Wow, we …

Big Data

Why You Should Join My Marketing Technology Team at SHIFT - Christopher S. Penn Blog

If you hadn’t heard through other channels, I’m hiring on my Marketing Technology team at SHIFT Communications.<p>Why join my team? I’ll tell you why I …

9 steps for building your B2B marketing technology stack

<i>By Brian Hansford, marketing technology practice lead for Heinz Marketing</i>CMO’s and CIO’s must work closely to build a marketing technology stack. …

CRM

Marketing Technology as Massive Growth Opportunity

When people ask about fast-growing technology opportunities, I love pointing out the marketing industry and how much growth it’s experiencing. First, …

Innovation

Questions To Ask About Your Biggest Marketing Technology Challenges

What happened in the marketing technology industry? If it was made for, well, marketers, why is it so freaking hard for traditional marketers to wrap …

Innovation

The Marketing Technology Game of Thrones [SlideShare]

When you hear Game of Thrones, what’s the first thing that comes to mind?<p>Probably marketing technology, right?<p>Okay, maybe not — but that doesn’t mean …

Marketing
CRM

7 Marketing Technologies Every Company Must Use

Given the overwhelming number of choices in marketing tools, this HBR article narrows down to seven "must have" marketing …

Cloud Computing

Tech Skills You Need to Know: Understanding Your Facebook Insight Statistics

In my last Tech Skills article I discussed the need to have some basic understanding of website statistics. In this article I stay on the stats topic …

Big Data Is for Marketers

According to Google Trends, in 2011, the hype of big data had just begun. In 2015, the hype still exists, yet big data has evolved beyond hype! …

How to Compete in an Omni-Channel World

With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic …

Marketing