Marketing Technology

By Travis Wright | For the marketing technologists out there who love reading about marketing technologies.

How Omni-Channel Marketing Can Help Travel Brands Fly Farther, Faster

Are marketers truly taking advantage of omni-channel strategies? Columnist Josh Manion discusses the opportunities and challenges of reaching …

Marketing

Starbucks CEO: We are growing because we invested in tech

Investing in technology rather than digital ads is the reason Starbucks dodged the seismic shift in consumer behavior that has knocked traditional retailers, claimed chief executive Howard Schultz.<p>The coffee seller’s boss made the claim to explain how the business has been able to defy the odds and …

Howard Schultz

The Marketing Technology Stack Dilemma

Marketing automation and intelligence aims to make marketing and, potentially, sales more efficient. They can become the high performance engine that …

Marketing

How to Find the Technologist Hiding in Your Marketing Team

The average marketing organization often runs on 40+ technology applications. As teams bring more and more tech onto their plates, the marketing …

Digital Marketing

29 martech unicorns: There are now almost 30 $1B+ marketing technology vendors

There are now 29 billion-dollar-plus marketing technology companies, according to a new analysis by competitive intelligence vendor VBprofiles. (<i>Disclosure: VB owns 30 percent of VBprofiles.com, which is a joint venture with Spoke Intelligence.</i>)<p>Newest on the list? Domo and Slack.<p>“50 percent of the …

Venture Capital

Brace yourself for #MarTech

, , , The AdTech industry has witnessed significant growth in recent years, but there is another industry growing rapidly and which could likely …

Big Data

This Is Why Your Digital Strategy Isn't Working

If organizations expect their digital strategy to make a positive impact on the customer experience, their IT and business people had better begin …

Customer Experience

One thing you need to give investors if you want to have a billion-dollar startup

Billion-dollar companies used to be so rare, they developed a name for themselves: unicorns.<p>Now these companies are increasingly common. According to The Wall Street Journal's "Billion-Dollar Club" list, 90 companies have billion-dollar valuations.<p>And if Uber raises yet another round of financing — …

Venture Capital

Closing the Loop on Marketing Automation

We hear a lot about marketing technology platforms -- the marketing clouds, the experience platforms and the digital marketing hubs. Most marketers …

Marketing Automation

How Marketing Technologists are Intersecting All Areas of Business

Marketing technology is changing entire marketing departments, but the action is also happening at other business intersections.<p>Somewhere between IT and marketing, there's magic. That's why <b>"Marketing Technologists"</b> are some of the most in-demand professionals of the moment--and they're equally …

Marketing

The Inevitable Convergence of Advertising, Sales, and Marketing Technologies

After going to several technology user conferences this year, it's becoming clear that the convergence of MarTech, SalesTech, & AdTech is rapidly evolving into one business technology ecosystem.<p>The worlds of marketing technology, advertising technology, and sales technology appear to be coming …

AdTech

56 Top Social Media Tools for Business [Infographic]

Social media tools and apps are a necessity when running an effective social media strategy or campaign. They are needed to create and schedule …

Social Media Marketing

The worlds of adtech and martech are about to collide

The advertising and marketing technology sectors are going through a stage of explosive growth.<p>With $3 billion invested in new-wave platforms in the first half of 2014 alone, VC interest is strong, while twice as many of these companies are expected to be acquired this year than in 2013.<p>It would be …

Digital Media

Future-proof your marketing tech career: Lessons from the MarTech Conference

At last week’s MarTech conference, we learned that the difference between a marketing stack and a marketing pile comes down to two things: architecture and strategy.<p>The same could be true for careers. Marketing technologists who architect their careers — curating experiences and gathering skills in …

Marketing

VC Firm Predicts Marketing Technology Investments Will Climb To $120 Billion Over Next 10 Years

Foundation Capital partner Ashu Garg says CMOs will spend 10 times the current $12 billion they invest in martech and software.

Venture Capital

Marketing Clouds: How the best companies are winning via marketing technology

In a 2,000-product marketing technology ecosystem, marketing clouds attempt to bring all the functionality you need into one place, in one system of record, with one unified profile of your customers, and one unified, simple user interface to control it all.<p>At least, that’s the theory. To find and …

Marketing

18 clouds in 5 buckets: The 5 different kinds of marketing clouds

In a 2,000-product marketing technology ecosystem, marketing clouds attempt to bring all the functionality you need into one place, in one system of record, with one unified profile of your customers, and one unified, simple user interface to control it all.<p>At least, that’s the theory.<p>To find and …

Marketing

The Marketing Technology Explosion: A Blessing or a Curse?

My first two reactions to Scott Brinker’s super infographic covering the marketing technology landscape were: WOW and WOW.<p>The first wow -- Wow, we …

Marketing

Why You Should Join My Marketing Technology Team at SHIFT - Christopher S. Penn Marketing Blog

If you hadn’t heard through other channels, I’m hiring on my Marketing Technology team at SHIFT Communications.<p>Why join my team? I’ll tell you why I …

Marketing

9 steps for building your B2B marketing technology stack

<i>By Brian Hansford, marketing technology practice lead for Heinz Marketing</i>CMO’s and CIO’s must work closely to build a marketing technology stack. …

Customer Experience

Marketing Technology as Massive Growth Opportunity

When people ask about fast-growing technology opportunities, I love pointing out the marketing industry and how much growth it’s experiencing. First, …

Marketing

Questions To Ask About Your Biggest Marketing Technology Challenges

What happened in the marketing technology industry? If it was made for, well, marketers, why is it so freaking hard for traditional marketers to wrap …

Digital Marketing

The Marketing Technology Game of Thrones [SlideShare]

When you hear Game of Thrones, what’s the first thing that comes to mind?<p>Probably marketing technology, right?<p>Okay, maybe not — but that doesn’t mean …

Digital Marketing

Marketing technology is eating the customer journey

Marketing has evolved. Today’s marketers own more customer data and touchpoints than ever before, and more than any other department.<p>New digital channels and devices — including search, social media, and mobile — have empowered consumers and complicated the customer journey. On each of these, …

Customer Experience

7 Marketing Technologies Every Company Must Use

Given the overwhelming number of choices in marketing tools, this HBR article narrows down to seven "must have" marketing …

In Defense Of OpenStack

Launched by Rackspace Hosting and NASA in 2010, and supported today by many of the biggest technology vendors, the OpenStack cloud computing project is a critical component of cloud-based ambitions in boardrooms around the world. And yet, according to Business Insider’s Matt Weinberger,<p>the …

OpenStack

Tech Skills You Need to Know: Understanding Your Facebook Insight Statistics

In my last Tech Skills article I discussed the need to have some basic understanding of website statistics. In this article I stay on the stats topic …

Facebook

How Big Data Is for Marketers

According to Google Trends, in 2011, the hype of big data had just begun. In 2015, the hype still exists, yet big data has evolved beyond hype! …

Big Data

How to Compete in an Omni-Channel World

With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic …

eCommerce