Marketing Technology - MarTech Talks Repository

By Travis Wright | For the marketing technologists out there who love reading about marketing technologies.

AI is going to be bigger than the internet and sliced bread

AI will be the next general purpose technology (GPT), according to experts. Beyond the disruption of business and data – things that many of us don’t have a need to care about – AI is going to change the way most people live, as well.<p>As a GPT, AI is predicted to integrate within our entire society …

Artificial Intelligence

The Science Behind Cryptocurrencies Cryptography

In this guide, we will be going deep into symmetric and asymmetric cryptography and the science behind cryptocurrencies cryptography.<p>Cryptocurrencies …

Researchers have linked a human brain to the Internet for the first time ever

Brain Meets IoT<p>A team of researchers at Wits University in Johannesburg, South Africa have made a major breakthrough in the field of biomedical …

The Brain

Russian Hackers Used 9000 computers to Mine Monero, Zcash, Other Cryptocurrencies

A group of hackers installed cryptocurrency mining malware on 9000 computers over two years, antivirus company Kaspersky Lab claims.<p>In new research …

China ICO ban is temporary, will introduce licensing soon hints Chinese Official

The FUD over the China ICO ban seems to be over. After causing a global panic on Monday with the announcement of an ICO ban, a Chinese official has …

Historic Quarter

<i>CoinDesk Research's Q2 2017 State of Blockchain report summarizes key trends, data and events in the public and enterprise blockchain sectors in the</i> …

Bitcoin up sevenfold since Warren Buffett warned digital currency was a 'mirage'

When a billionaire investment manager and a Nobel-Prize winning economist are sounding the alarm over the speculative fever in digital currencies, it …

Cryptocurrency

A Tokyo-listed company is spending over $3 million to get into bitcoin mining

<b>Correction:</b> <i>An earlier version of this article, including the headline, misstated the amount that GMO announced it would spend to start mining bitcoin. It is more than $3 million, and not more than $300 million as originally stated.</i><p>GMO Internet Group, based in Tokyo, normally does incredibly boring …

Cryptocurrency

Reps. Polis & Schweikert introduce Cryptocurrency Tax Fairness Act in Congress

In April, Coin Center explained how the tax laws affecting digital currency transactions create serious friction for consumers and merchants and …

Cryptographic vulnerabilities in IOTA

Last month, Ethan Heilman, Tadge Dryja, Madars Virza, and I took a look at IOTA, currently the 8th largest cryptocurrency with a $1.9B market cap. In …

Supermetrics Connectors for Google Data Studio, Facebook & 20+ sources

DATA STUDIO CONNECTORS · 8-MINUTE READ · By Supermetrics on September 7 2017.<p>If you want to use Google Data Studio for reporting, your life just got …

Analytics

E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways

Is your website beating, meeting, or behind the industry average?<p>Wolfgang Digital’s 2017 E-Commerce Benchmark KPI Study is out with an even bigger …

When MarTech and AdTech Converge, the Customer Wins

As a product marketer for a software company, I know that I must adopt an agile approach to keep my head above water and stay ahead of the latest …

AdTech

How to Prepare for AI-Powered Modern Marketing

Over the last decade, companies and marketers have been moving towards marketing automation – outsourcing the repetitive tasks to bots and machines. …

Digital Marketing

Marketing Technology Firm Zeta Global Raises $140 Million to Take on Giants Like Salesforce and Oracle

Zeta Global—a company that helps marketers manage huge swaths of data—has raised $140 million, indicative of a growing trend of investments into …

Advertising Industry

Investscape Q2 ’17: $2.4 Bn VC Funds Springs Martech Back to Action

Click <b>here</b> to download<p>Martech investments picked up in Q2 with over $2.4 billion in new funding across 105 martech companies from 278 private equity …

AdRoll Launches New ABM Advertising Platform to Increase ROI

<b>San Francisco</b>: AdRoll, the performance marketing platform, today announced the general availability of its enhanced account-based marketing (ABM) …

How Dr. Martens' VP of digital & e-commerce is using martech to create 'super-audiences'

Kyle Duford, the Global Digital Lead for Dr. Martens, will be a part of the 'Creating Superaudiences: Personalizing the Customer Experience' panel at …

Digital Media

LinkedIn opens ad network to sell native ads on others’ apps, sites

Unlike its old ad network, LinkedIn Audience Network centers on the work-centric social network's native ad format and skews toward mobile app …

Why Marketers Need to Pay Attention to Cryptocurrency -- Now

What is cryptocurrency, and why is it going to interfere with your current marketing model?<p>Although the technology is relatively new, cryptocurrency is already making waves in multiple industries. In fact, there are some who argue that it will change the face of finance and marketing …

Cryptocurrency

How Omni-Channel Marketing Can Help Travel Brands Fly Farther, Faster

Are marketers truly taking advantage of omni-channel strategies? Columnist Josh Manion discusses the opportunities and challenges of reaching …

Starbucks CEO: We are growing because we invested in tech

Investing in technology rather than digital ads is the reason Starbucks dodged the seismic shift in consumer behavior that has knocked traditional retailers, claimed chief executive Howard Schultz.<p>The coffee seller’s boss made the claim to explain how the business has been able to defy the odds and …

Howard Schultz

The Marketing Technology Stack Dilemma

Marketing automation and intelligence aims to make marketing and, potentially, sales more efficient. They can become the high performance engine that …

Digital Marketing

How to Find the Technologist Hiding in Your Marketing Team

The average marketing organization often runs on 40+ technology applications. As teams bring more and more tech onto their plates, the marketing …

Marketing

29 martech unicorns: There are now almost 30 $1B+ marketing technology vendors

There are now 29 billion-dollar-plus marketing technology companies, according to a new analysis by competitive intelligence vendor VBprofiles. (<i>Disclosure: VB owns 30 percent of VBprofiles.com, which is a joint venture with Spoke Intelligence.</i>)<p>Newest on the list? Domo and Slack.<p>“50 percent of the …

Venture Capital

Brace yourself for #MarTech

, , , The AdTech industry has witnessed significant growth in recent years, but there is another industry growing rapidly and which could likely …

This Is Why Your Digital Strategy Isn't Working

If organizations expect their digital strategy to make a positive impact on the customer experience, their IT and business people had better begin …

One thing you need to give investors if you want to have a billion-dollar startup

Billion-dollar companies used to be so rare, they developed a name for themselves: unicorns.<p>Now these companies are increasingly common. According to The Wall Street Journal's "Billion-Dollar Club" list, 90 companies have billion-dollar valuations.<p>And if Uber raises yet another round of financing — …

Venture Capital

Closing the Loop on Marketing Automation

We hear a lot about marketing technology platforms -- the marketing clouds, the experience platforms and the digital marketing hubs. Most marketers …