Mickey Diorio

7,754 Flips | 7 Magazines | 58 Likes | 6 Following | 67 Followers | @techfido | Tech Entrepreneur, Digital Marketing and SEM/SEO Specialist, Technology Evangelist, Father, Hipster....

Digital Marketing News: Google’s New Ad Tools, Facebook’s Snoozefest, and LinkedIn’s QR Code Refresh

<b>Google leans more on algorithms for ads as critics highlight risks</b><br>Google has unveiled a slew of new ad-buying tools that incorporate machine …

Marketing

How Instagram Is Transforming Into A Fully Fledged Sales Channel For Ecommerce

The Instagram interface allowed ecommerce owners to adapt their accounts into user-friendly “websites.“ In many instances, their profiles look better …

Social Media

Data shows people want serious long-form content — and brands need to take note

You probably noticed the recent video that asked people whether they heard “Yanny” or “Laurel.” It would have been hard not to. That tiny piece of audio drove more than 10 million views, inspired countless memes, created conflict between friends, and even re-surfaced the Greek composer Yanni for a …

Marketing

How Bots Steal Your Online Advertising Budget

The digital ad space is rife with fraud and bots, stealing your precious marketing dollars.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Are you wasting your ad budget? Studies suggest that a lot of advertisers are. The Association of National Advertisers reports that only …

Digital Advertising

Google Starts To Give Marketers More Access To Data

After years of holding the data close to its vest, Google has begun to give advertisers more data to help them make better decisions and run …

Advertising Industry

The impact of Artificial Intelligence on digital marketing

Chatbots, Alexa, androids, and tablets — even as little as 10 years ago, these innovations were just figments of our imagination. But in 2018, …

Artificial Intelligence

Leading Advertisers Tap Blockchain to Crack Down on Frivolous Spending

Blockchain has already revolutionized a lot of different industries. Now a growing number of digital marketers are using the technology as an aide …

Blockchain

Planagram Lets You Schedule Instagram Posts To Help Your Small Business Grow Online

Instagram is one of the most popular social media platforms today, with 800 million users, which means it’s essential for any business or brand to …

Social Media

Instagram now lets you 4-way group video chat as you browse

Instagram’s latest assault on Snapchat, FaceTime and Houseparty launches today. TechCrunch scooped back in March that Instagram would launch video calling, and the feature was officially announced at F8 in May. Now it’s actually rolling out to everyone on iOS and Android, allowing up to four …

Social Media

Facebook Testing Subscription Fees Option for Groups

<b>Facebook</b> (NASDAQ:<b>FB</b>) announced that the company is testing a new paywall in its Groups, creating optional subscription fees if members of the Group …

Social Media

Master Hot Design Trends (with Photoshop Tutorials)

Our daily lives are are saturated with amazing images. Visual design experiments become hot graphic design trends, and suddenly we see them …

Graphic Design

YouTube Is Launching a New Creative Suite for Marketers to Make Better Ads

CANNES, France—Brands and agencies looking to refine the ad experience on YouTube are in luck. The company unveiled today a new offering, Creative …

Advertising

Study Finds Consumers Prefer Longer, Not Short-Form Ad Units

At a time when the ad industry is embracing ever shorter forms of advertising for both TV and digital media, consumers say they actually prefer …

Advertising Industry

Facebook introduces video monetization tools to lure creators away from YouTube

<i>(Reuters) —</i> Facebook launched a matchmaking system Tuesday to cultivate partnerships between advertisers and video creators as the world’s largest social media company tries to quickly parallel the variety of commercial opportunities offered by its video rival YouTube.<p>Some advertisers have tested …

Advertising

Instagram’s IGTV could soon challenge YouTube’s dominance

Instagram was born as a simple photo-sharing app in 2010, but it began moving into video in 2013, when it started letting users upload short clips. Now, five years after making that initial push into the space, the company plans to take its efforts even further with the launch of IGVT. It's a …

Social Media

YouTube introduces channel memberships, merchandise and premieres

YouTube creators are gaining a number of new tools to generate revenue from their videos outside of traditional advertising, as well as those that will help them better engage their fans, according to news the video streaming site announced today at the VidCon conference in Anaheim, California. …

YouTube Music

Instagram hits 1 billion monthly users, up from 800M in September

Instagram’s meteoric rise continues, dwarfing the stagnant growth rates of Snapchat and Facebook. Today Instagram announced that it has reached 1 billion monthly active users, after passing 800 million in September 2017 with 500 million daily users.<p>That massive audience could be a powerful draw for …

Social Media

Instagram unveils a new video service, challenging YouTube

Facebook Inc.'s Instagram service is loosening its restraints on video in an attempt to pull younger viewers away from YouTube when they're looking for something to watch on their smartphones.<p>The expansion announced Wednesday, dubbed IGTV, will increase Instagram's video time limit from one minute, …

Social Media

Google demo shows how AR can thrive on the web

Google has been hyping up augmented reality on the web, and it's easy to understand why -- it promises an immersive experience without requiring a special app. But what does that look like in practice? The company now has an easy way to find out. It recently released <i>Chacmool</i>, a previously seen tech …

Unilever gets tough with online influencers

Consumer goods giant Unilever has severed ties with social media stars who buy an online following to promote products.<p>The Anglo-Dutch multinational behind brands Lynx and Dove said it was taking a stand against fraud in online advertising.<p>Speaking at the Cannes Lions marketing festival, Unilever …

Google releases VR180 Creator for Linux and Mac only -- sucks for you, Windows users!

When you are a Linux desktop user, it can be very frustrating when popular programs are not available for your platform. The same can be said for …

Google Now Lets You Block Any Online Ad You Want

It happens all the time: search for some product online, and suddenly advertisements for that item follow you everywhere around the web.<p>Google will …

What Generation Z’s Migration Away From Social Means for Marketers

For Generation Z, swiping, tapping and scrolling are about as second nature as breathing. For those born after 1997, life without the internet is a …

The 5G standard is finally finished with new standalone specification

Now the real work begins<p>It’s been a long time coming, but there’s finally a finished 5G standard. Earlier this week, the 3GPP — the international group that governs cellular standards — officially signed off on the standalone 5G New Radio (NR) spec. It’s another major step toward next-generation …

Cellular Networks

This diving system lets you stay submerged for 2 hours, no tank needed

Do you want a diving system that bridges the gap between scuba diving and snorkeling, minus the limitations of both? If so, a new Kickstarter …

Scuba Diving

Pinterest Marketing Partner program adds creative segment with 7 ad platforms

Pinterest is adding a new segment to its Pinterest Marketing Partners program, now offering advertisers seven new platforms that provide creative …

Marketing

Instagram no longer notifies users when you screenshot their Stories

You can go back to recklessly screenshotting your friends’ embarrassing Stories. Several months after Instagram introduced a feature to notify users anytime someone has screengrabbed their Story, the Facebook subsidiary has revealed the functionality is no longer in effect.<p>Instagram has stopped …

Social Media

The future of better ads is permission-based marketing

From Unilever's chief marketing officer Keith Weed telling the industry to “Drain the Swamp!”, via the Cambridge Analytica scandal, to the rise of ad …

What is Instagram Shadow Ban?

Instagram Shadow-ban is a ban that renders your hashtags undiscoverable by the vibrant users. Only your followers will be able to see your feed and …

LinkedIn rolls out Sponsored Content carousel ads that can include up to 10 customized, swipeable cards

LinkedIn is rolling out new Sponsored Content carousel ads today that can include up to 10 customized, swipeable cards.The company says the new ads …

LinkedIn