The Creator Economy

Most recent stories in The Creator Economy

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  The Tech Desk

  

  What creators should know about AI and the creator economy

  Fast Company - By Shama Hyder

  AI isn’t going anywhere. Smart creators know that working with and understanding the technology will increase their longevity in an increasingly competitive industry. There’s no doubt about it. AI is, in fact, everything, everywhere, all at once. From predictive text to digital assistants and curated …

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  The Tech Desk

  

  U.S. Creator Economy Estimated At 27 Million, Earning An Average $179,000 Annually

  mediapost.com - Joe Mandese

  The U.S. creator economy is comprised of an estimated 27 million influencers, with full-timers earning an average of $179,000 annually, with the most …

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  The Tech Desk

  

  The lie of "deinfluencing"

  Vox - Rebecca Jennings

  Influencers will never influence us to buy less stuff. It’s antithetical to the job. For about five minutes a few months ago, people seemed to genuinely believe that our culture was entering the age of “deinfluencing.” “Step aside, influencers,” wrote CNN. “A new breed of ‘deinfluencers’ has …

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  The Tech Desk

  

  TikTok is killing its $2 billion Creator Fund that paid viral stars pennies for hit short videos

  Fortune - Alexandra Sternlicht

  TikTok plans to tell creators on its platform that it will discontinue the Creator Fund, the ByteDance-owned company’s $2 billion initiative to pay …

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  The Tech Desk

  

  YouTube debuts new playback controls and creator-focused features

  TechCrunch - Ivan Mehta

  YouTube is rolling out a new set of features for better mobile-based playback, song search, and creator-friendly tools, including a feature that will highlight the “like and subscribe” buttons when a creator utters those words. The company is making it easier for users to increase playback speed. …

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  The Tech Desk

  

  The Curse of the Creator Economy

  WIRED - Steven Levy

  In her new book Extremely Online, Taylor Lorenz argues that everyone can be an influencer. The history of the internet suggests relatively few will …

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  The Tech Desk

  

  Why are cafes, restaurants, and even towns banning influencers?

  Mashable - Meera Navlakha

  From a picturesque town to a Brooklyn cafe, popular destinations are closing their doors to influencers. Nowadays, it seems like every place "worth" frequenting is deemed that way by influencers. Lifestyle TikTokkers and Instagram foodies inform the world of which restaurants to choose, the pop-ups …