Less than seven months after Jeffrey Katzenberg and Meg Whitman launched Quibi to remake the business of short-form video, the nascent streaming service is shutting down, ending one of the most ambitious and closely watched Hollywood start-ups in years. Katzenberg and Whitman told investors …
Quibi's Rise and Fall In Six Months
Promising short-form streaming content tailored for mobile device, Quibi burst onto the scene with nearly $2 billion in its bank account. The brainchild of Jeffrey Katzenberg and Meg Whitman, it had shows lined up from some of Hollywood's biggest celebrities. But it received a cool reception from critics and had problems garnering subscribers. Now, six months after its launch, Quibi is shutting down.
Quibi Shutters Six Months After Launch
A Nearly $2 Billion Warchest
Problems With Quibi
Streaming service Quibi only managed to convert a little under 10 percent of its early wave of users into paying subscribers, says mobile analytics firm Sensor Tower. According to the firm’s new report on Quibi’s early growth, the short-form video platform signed up about 910,000 users in its first …
What Did Critics Think About Quibi At Launch?
Read More on What Quibi Was
The streaming service founded by former HP CEO Meg Whitman and Walt Disney Company chairman Jeffrey Katzenberg will launch this April, and at this year's CES, the company sought to make clear it's no competitor to Netflix, Amazon, Disney, WarnerMedia or NBCUniversal. But what exactly is Quibi? How many shows will air on it? Why would you want the option to watch anything in portrait or landscape mode? Read on for an explainer about this new service.