Explainer: What Is Google FLoC?

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Google says it will block third-party cookies from its Chrome browser and instead will use what's called Federated Learning of Cohorts, or FLoC. It's billed as a privacy-preserving platform that lets advertisers reach users using behavioral targeting without needing third-party data. The news has received negative attention from other tech companies and it's even run afoul of Europe's GDPR policy. Here's what FLoC is and the impact on your privacy.

Explainer: What Is Google FLoC?

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