Social Media & Marketing 🌐

By Teagan | Articles that are relevant to my career in #socialmedia.

Social Media: Stop It With Pointless Metrics

Online marketing is of course a new phenomena, when compared with most other forms of marketing, and with it being in its infancy we’ve all got to be prepared to adapt to new ways of thinking on a regular basis.<p>That’s not a bad thing, it just means that as marketing platforms mature, you need to …

Social Media Marketing

Twitter Will Launch Autoplay Video, but Here’s How It Will Differ From Facebook

Twitter is about to give marketers new ways to share videos with a feature the ad world has been asking for: autoplay. Twitter has been working on …

Advertising Industry

3 Ways to Use IFTTT to Automate Twitter Growth

If This Then That (IFTTT) is a great website to automate simple recurring processes. Through IFTTT.com you can set up triggers that cause actions to automatically happen. For example, you can automatically tweet a picture you posted on Instagram, or get an email every time a product you are looking …

Social Media Marketing

How to Create a Social Media Marketing Plan from Scratch

<i>This post originally appeared on the Buffer blog.</i><p>When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly …

Social Media Marketing
Mobile

5 Creative Ways to Use LinkedIn Company Pages : Social Media Examiner

Does your business have a LinkedIn company page?<p>Have you noticed how other businesses are using LinkedIn lately?<p>A number of larger brands are …

Social Media Marketing

The Average American Spends 40 Minutes a Day on Facebook

Americans waste a lot of time on Facebook. How much time? Around 40 minutes every single day, according to CEO Mark Zuckerberg, who shared the stat during Wednesday's Q2 earnings call. Apparently that was not enough to satisfy the Zuck, who pointed out that Americans spend nine hours of every day …

This Site Shows Who Is Hacking Whom Right Now — And The US Is Getting Hammered

U.S.-based computer security firm Norse has released a real-time animated map that illustrates ongoing cyberattacks around the world. Without a doubt, the U.S. is getting constantly hammered by hackers.<p>In just 45 minutes, the U.S. was the victim of 5,840 cyberattacks.<p>Within that span of time, the …

Cyber-attacks

How to Plan Your Tweets

<b>“The top time to Tweet is XYZ.”</b><p>We’ve all heard this. Whether you’re Tweeting in the morning, the afternoon, or the evening, you’re doing it …

Digital Marketing

How Brands Can Reach New, Younger Audiences With Social Media Branding

The emergence of social media as an effective branding and sales tool is a relatively new one compared with mainstays in traditional advertising, …

Marketing

Words that get content shared on social media

How important are the actual words you use in your social media posts?<p>Evidently, extremely important.<p>An infographic titled “The surprising words that …

Marketing

Vine makes the jump to the TV screen with upcoming Xbox One app

Advertisement<p>3 Comments<p>Tucked away in an announcement of 45 new apps for Microsoft’s (S MSFT) Xbox One and Xbox 360 game consoles is one interesting …

Xbox One

How to Use Twitter Advanced Search Queries for Leads

Shares 4K<p>Do you struggle to find leads on Twitter?<p>Have you used Twitter advanced search queries?<p>Twitter’s constant stream of updates makes it …

SEO

Facebook's New Feature Has Users Thoroughly Creeped Out

Facebook recently rolled out a new feature that's leaving some users speechless and others running to sign a petition to have it removed, news.com.au reports.<p>When enabled by users, the social network's new quirk allows its mobile app to turn on your smartphone's microphone, listen in on what's …

Facebook

Facebook Increasingly Turning To India For Growth

Facebook loves India, and for good reason. The country trails only the United States in active users, with around 114 million. The country is young, tech savvy, and slowly becoming upwardly mobile.<p>Everyone has read the report about the Princeton University students who forecast that Facebook in the …

United States

The Best Length for Online Content

<i>This post originally appeared on the Buffer blog.</i><p>Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?<p>I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to …

Digital Marketing

LinkedIn's New Profile Design Takes a Hint From Facebook and Twitter

LinkedIn is taking some design inspiration from Facebook and Twitter.<p>The professional network is rolling out a new profile design for its premium members Wednesday, a new look that includes a larger profile photo and a customizable header image that spans the width of the screen. Users can either …

LinkedIn

How to Use Facebook Groups to Build Your Business

Shares 4K<p>Are you looking for new ways to network?<p>Facebook groups offer a proven way to form lasting, productive connections that generate leads.<p>In …

Facebook

13 Google Search Tricks That Make Life A Whole Lot Easier

You <i>think</i> you know how to Google? You don't know how to Google.<p>Even the most seasoned Googler might not know every tip and trick available with just a few extra keystrokes in the search bar. Consider this your instructions manual for the world's most popular search engine.<p>Define A Word<p><b>The Scenario:</b> …

SEO

8 Surprises From Social Media Examiner's 2014 Marketing Industry Report

Reading through <i>Social Media Examiner</i>‘s 2014 Social Media Marketing Industry Report offered me more surprises than anticipated – and a lot of deeper …

Social Media Marketing

Twitter User Growth Will Come From Asia-Pacific – Region Accounting For 40% Of Users By 2018

Figures out this morning from eMarketer estimate Twitter’s growth to continue in the double-digits through 2018, with the Asia-Pacific region playing a large part in that growth trend. Today, Twitter users in Asia-Pacific already outnumber those in North America and Western Europe, accounting for …

United States

Foursquare Declares Local Search (Yelp And Google) Broken, Vows Fix With Personalization

Foursquare escalated its battle versus Yelp and Google today with a blog post explaining that its redesigned app will beat their “one-size-fits-all results” that users get “regardless of their interests or places they’ve been before”. Foursquare explains it transplanted checkins into its Swarm …

Local Search

How to Turn Your Customers Into Brand Promoters on Facebook…

<b>How to Turn Your Customers Into Brand Promoters on Facebook [Infographic]</b><p>Facebook has earlier created quality referral traffic for retailers.<p>Not only has Facebook sent a lot of friend traffic to ecommerce stores, this traffic has converted at a high rate, boosting retailers’ profits.<p>However, in recent past, the declining organic reach on Facebook has made it increasingly difficult for retailers to reap the same marketing benefits.<p>Accumulation of fake Likes is further reduced the reach and …

Get 3rd Degree Connection Information From LinkedIn for Free

LinkedIn is a great way to expand your network or find key people at a company. If you don't have a shared contact with someone on LinkedIn, however, …

Employment
Smart Cities

Context Cards: A Peek At Facebook’s 5-Year Plan

These white cards will appear in your mobile feed soon, where they’ll dig through what your friends thought of the experiences you’re having now.<p>Last week, Facebook began testing new features you may spot within the Facebook iPhone app. They’re called context cards (unofficially), and whenever you …

Facebook

Twitter shuts up your annoying friends with Mute

Twitter has just announced a new mute feature that'll let you shut up the annoying people in your feed, at least temporarily. If, say, one of your friends is at a conference and is just babbling non-stop about the parties he's attending, you can now mute him. This removes his tweets and retweets …

How to Use Twitter Tailored Audiences

Shares 2K<p>Do you use Twitter to market your product or service?<p>Do you want to focus your marketing to reach specific Twitter users with Twitter …

7 LinkedIn Stats to Improve Your Marketing Strategy

<i>This post originally appeared on the Buffer blog.</i><p>A quick glance at a chart of the Internet’s fastest-growing social networks reveals what you likely already knew (Instagram is growing like mad) and what might be a surprise: <b>LinkedIn is the third-fastest-growing social network.</b><p>We at the Buffer blog …

Social Media Marketing