Tom Bell

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8 ways the use of colour in branding is evolving

From the street to the supermarket shelf, the use of colour has been a visceral differentiator among brands and logo design. Companies across all …

Keys To Brand Building: Innovation, Integration & Identity

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.<p>With the ever-growing popularity of entrepreneurship, it seems that more and more small and medium-sized enterprises (SMEs) are popping up around …

Why Building Your Brand Is All About Sharing Your Values

No matter where your followers live, your company’s values are what bring that community together. Here’s how to spread the message.<p>As a brand manager, it is your responsibility to make people of different demographics, geographical locations, and socioeconomic statuses feel like members of one …

18 Sneaky Ways to Build Brand Awareness

When you need a tissue, do you ask for a tissue, or for a Kleenex? When you’re ordering a drink at a fast-food restaurant, do you ask for a cola, or …

Marketing

7 Rules Of Brand Management

<b>1. Remember your roots</b>Strong brands come from people, places and times, and they remember it whether they are luxury brands or not. Brands too often …

Marketing

5 Surprising Reasons to Monitor Your Brand

Whether or not you agree with this saying, “the customer is always right,” they should always, at least, be listened to.<p>Be it a raving review or a …

Dear brands, Honesty is the future of advertising

<i>Keith Rivers is founder of the video creative and production agency Workhouse Creative</i><p>Advertisers have reached a tipping point with the sheer amount …

Brand Building 101: Brand Assessment

Putting together a brand identity campaign requires hours—even years—of dedicated work. Accomplishing a celebrated brand identity is the fruit of …

The 7 Tenets of Branding

This story appears in the August 2015 issue of <i>Entrepreneur</i>. Subscribe »<p>In today’s competitive marketplace, entrepreneurs—tasked with raising capital, attracting talent and getting their businesses off the ground—are up against a staggering statistical fail rate. But by following some basic …

What is a Brand Bible and Why You Should Have One.

Branding is Important<p>Branding is for everyone. It doesn’t matter the size of your business, you are a brand as well. In fact, you are already …

Marketing

Branding for Beginners: Where to Start

Strong brands stick around! According to a 2003 study by <i>Business Week</i> magazine, over 30 percent of the world’s leading brands were developed before …

Top 10 Branding Tools

If you are an industry veteran, you probably already know the value of having a strong professional services brand. If not, consider these</b> …

Marketing

Top 3 Things Millennials Want From Brands

Millennials and their wants and needs can be elusive. Heck, most Millennials don't even know what constitutes a 'Millennial.'<p>One definite, though, is that most brands want to reach Millennials. And while I can't speak for my entire generation, <b>here are the top three things I'd love to see more</b> …

7 Ways to Humanize Your Brand

Humans connect to, relate to, and trust other humans.<p>If someone doesn’t trust you, would they be likely to do business with you? Of course not. This …

Less is more: 3 tips to jargon-free branding

With the rise of brand journalism, the old rules for boosting your company’s image don’t work anymore.<p>Building your presence no longer means logos …

7 Questions to Ask When Developing Your Brand Strategy

Brand strategy is one of those things that most marketers don’t often think about on a day-to-day basis. Sure, your strategy plays out in the …

Marketing

Stop Creating Meaningless Brand Values

Alphabet, Google’s self-created holding company on Friday, has decided not to adopt the “Don’t Be Evil” clause in its code of conduct. It’s settling …

Codes of Conduct

Ten Branding Lessons from Apple

<b>Published on</b> October 20th, 2015 | <i>by Contributing Author</i><p>0<p>Even the smallest businesses can sink its teeth into these 10 branding lessons from Apple<p>It’s …

Colour is very important to your brand

Your brand and colour<p>When you are crafting your brand, logo, website, advertisements or other marketing materials you should be aware of the mood you …

10 Words of Advice From a First-Time Guest

As a <i>"traveling evangelist,"</i> I've had the privilege of preaching in churches from coast to coast. And, until I have the microphone on over my ear, …

Time I

First Time Guest Gifts: 26 Lessons from 33 Churches

Subscribe: Android | RSS | More<p>Recently I connected with church leaders from 33 churches from across North America and asked them to share with me …

10 Commandments to Help Deliver a Guest-Friendly Culture

I travel a lot and spend a lot of time in different churches. I have had a church consulting firm that did “guest” visits as part of our services. …

The 10 Keys To Shooting A Great Video Interview

Most video interviews are boring and lacking emotion. Rule #1: Be as lean and mean as possible. The bigger the set-up, the more nervous an …

Setup

10 Simple Changes You Can Make to Help Boost Weekend Church Attendance

There’s no doubt the church is undergoing a massive cultural shift as people attend church less often, and even regular attenders show up less …

Downton Abbey

10 trends to watch in 2016

Will you use virtual reality to test out potential holidays before you book? Do you want your car to pay for your petrol? Which trends are set to …

How To Design a Message Series That Engages Unchurched People

So you want to reach unchurched people.And if you do, Sunday mornings is a make it or break it time. Teaching and preaching becomes a very complex …

List-Worthy

A 5 Step Guide on How to Create An Amazing Church Culture

Every church has a culture. Yours does. Mine does.If the culture is healthy, amazing things happen.People love being there.People grow.Great leaders …

The Power Of a Vision for Your Next Three Years

I believe churches only grow when their Senior Pastors have a crystal clear vision of where God wants to take their church, and that vision is …

Middle School

5 Reasons Engagement Will Drive Almost All Future Church Growth

As culture changes in front of our eyes, you might be wondering, what will drive future church growth?In addition, you’re probably frustrated that …

Employee Engagement

Making the Assimilation Process Work at your Church

Stuckness is no respecter of the “brand” or “flavor” of a church. All kinds of churches across America are stuck. Large churches, small churches, old …

Presbyterian Church